Here's today's Daily PR Brief! - March 14th, 2017
Hi! Here are some of today's top clips:
Privacy PR Dilemma: 9 of 10 Consumers Worry About Their Data—Yet 80% Demand Personalized Service (Bulldog Reporter - March 14, 2017) [Infographic]
Check out these free social media analytics tools (Ragan - March 14, 2017)
There’s no need to define PR - we must do different things (Influence Magazine - Chartered Institute of Public Relations - March 14, 2017)
4 Lessons to Learn From Uber's PR Nightmare (Inc. - March 14, 2017)
15 tools that can power your PR efforts (PR Daily - March 14, 2017)
How to use PR and social media during crises (Ragan - March 13, 2017)
How to Get Your Pitch Accepted and Eventually Rejected (PR News - March 14, 2017)
Springing Forward: How PR Teams Can Use the Momentum of Daylight Savings to Achieve Their Goals (Bulldog Reporter - March 14, 2017)
Agency Perspectives: 3 Reasons Why Independent Firms Need to Globalize (Bulldog Reporter - March 14, 2017)
The post-truth world, the public sphere and public relations (Influence Magazine - Chartered Institute of Public Relations - March 14, 2017)
The Challenges and Solutions of the PESO Model (Spin Sucks - March 14, 2017)
PR Rock Stars: 3M’s Heather Cmiel (Communications Conversations - March 14, 2017)
Summary Section:
Privacy PR Dilemma: 9 of 10 Consumers Worry About Their Data—Yet 80% Demand Personalized Service [Infographic]
Bulldog Reporter - March 14, 2017
Consumers are caught in a PR Catch-22 regarding their personal-data privacy and security protection from brands—they certainly want their data protected, yet they want brands to cater to their individual wants and needs based on that data.
Check out these free social media analytics tools
By Kevan Lee
Ragan - March 14, 2017
Looking for more and better numbers on how your social media marketing efforts are performing? Take a look at these sources of actionable information.
There’s no need to define PR - we must do different things
By Max Tatton-Brown - Founder, Augur
Influence Magazine - Chartered Institute of Public Relations - March 14, 2017
On the panel for the release of the last PRCA Digital report, I made myself a little unpopular by suggesting that larger agencies are stuck trying to be everything to everyone.
4 Lessons to Learn From Uber's PR Nightmare
By Christina DesMarais
Inc. - March 14, 2017
The good news coming out of all this bad news: Several important lessons can be learned from Uber's plight. Take it from Bullpen Capital Partner Paul Martino who says decades of watching CEOs run companies gives him a unique perspective on Uber's publicity problems. The first rule of negative publicity: It's a war, not a battle.
15 tools that can power your PR efforts
By Anna Lebedeva
PR Daily - March 14, 2017
From searchable databases that can make pitching easier to software that helps gather traffic sources and online mentions, these tools can help your communications soar.
How to use PR and social media during crises
By Andrea Holland and Sarah Elder
Ragan - March 13, 2017
Since the induction of the new administration, brands have quickly realized that a single tweet from the commander-in-chief can impact their stock. These strategies should work in tandem when a firestorm hits your organization. When used properly, your reputation can bounce back more quickly.
How to Get Your Pitch Accepted and Eventually Rejected
By Seth Arenstein
PR News - March 14, 2017
It was an effective pitch: brief, tailored to the media outlet that received it, clearly and cleanly written. It pitched an essay about a relevant topic: best practices for small companies and startups seeking to obtain media coverage. That’s why the pitch, from a PR firm representing a communications director at a brand, and its attached essay made it through several layers of editors until it reached your blogger, with a message from a PR News colleague affixed: potentially usable content. Things went badly after that.
Springing Forward: How PR Teams Can Use the Momentum of Daylight Savings to Achieve Their Goals
By Julie Talenfeld
Bulldog Reporter - March 14, 2017
This past Sunday, we moved our clocks up an hour to “spring forward.” This means longer days, brighter nights and for some, allergy meds. At BoardroomPR, we encourage you and your staff to use the momentum of Daylight Savings to kick into high gear and achieve your goals. Here are five quick tips to get you started.
Agency Perspectives: 3 Reasons Why Independent Firms Need to Globalize
By Alberte Santos Ledo - Principal, Evercom
Bulldog Reporter - March 14, 2017
Being a global independent PR agency doesn’t necessarily mean your agency needs to open offices across the world. Independent agencies can join a variety of associations and networks that can help them and their clients compete on a global scale. Here are just a few reasons why going global is important.
The post-truth world, the public sphere and public relations
By Alastair McCapra
Influence Magazine - Chartered Institute of Public Relations - March 14, 2017
My presentation is about the ‘Post-Truth World’ and my argument is that this world is not one in which there are more lies, or more fake news – we’ve had no shortage of either for a very long time. It is a world in which people care less about lies and fake news. Post-truth exists not in the teller but in the listener; not in the speaker but the audience. In its simplest form, it is an indifference to truth.
The Challenges and Solutions of the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 14, 2017
"It’s been a long time since I’ve gotten fired up and stood on my soapbox to discuss something. But the time has come." A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution.
PR Rock Stars: 3M’s Heather Cmiel
By Arik Hanson, Principal of ACH Communications
Communications Conversations - March 14, 2017
I can’t really remember the first time I met Heather Cmiel. I do know I’ve known Heather for the better part of 10 years. I’ve watched her in action during some of her very best achievements (I would think founding Alphabet Bash would be right up there), and I’ve watched her handle some pretty difficult situations, too. And, while I don’t claim to be BFFs with Heather, from afar, she seemed to handle both pretty darn well. This year, Heather starts her stint as president of MN PRSA–a big leadership spot. I–along with many others I’m sure–am expecting big things. Let’s hear what she has to say.
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