Here's today's Daily PR Brief! - March 17th, 2017
Happy Friday! Here are some of today's top clips:
4 Things You Should Never Say To The Press About Your Company (Business 2 Community - March 16, 2017)
Study: Millennials unprepared to serve as ‘ethical conscience’ in PR (PR Daily - March 16, 2017)
3 Ways to Quit Hoarding Your PR Data and Be More Selective (PR News - March 17, 2017)
What’s the Role of Advocacy in PR? Here Are Some Insights—& an Imperative to Act (Bulldog Reporter - March 17, 2017)
Edelman Appoints Mike Geller U.S. Lead for Asset Management and Deb Wasser, U.S. Lead for Investor Relations (Edelman - March 17, 2017)
6 Tips + Tricks to Improve Media Outreach Results (PR Couture - March 16, 2017)
This is the biggest reason we leave our jobs (and one way to fix it) (PR Couture - March 14, 2017)
Four ways to mine gold from your subject matter experts (PR Daily - March 17, 2017)
How PR Pros Can Improve Writing — and Productivity — at Their Organizations (Business 2 Community - March 16, 2017)
Using PR to Attract Top Talent (The Staffing Stream - March 17, 2017)
West Palm Beach, Florida Issues Public Relations RFP (Everything PR - March 16, 2017)
Summary Section:
4 Things You Should Never Say To The Press About Your Company
By AJ Agrawal
Business 2 Community - March 16, 2017
The wrong words can put your reputation and the efforts of your entire business at risk. As a result, it’s crucial to make sure that when you do get involved with the press, you choose your words wisely. If you’re gearing up for some media coverage about your company, make sure you keep the conversation clean and free of wrinkles by avoiding these taboos.
Study: Millennials unprepared to serve as ‘ethical conscience’ in PR
By Russell Working
PR Daily - March 16, 2017
PR isn’t just about making a client look good. It’s about doing the right thing. But younger PR pros feel unprepared to offer counsel.
3 Ways to Quit Hoarding Your PR Data and Be More Selective
By Jerry Ascierto
PR News - March 17, 2017
Trying to separate the signal from the noise when it comes to PR measurement can be a daunting task. There is so much data at your disposal, so many metrics to consider, that it's tempting to try and embrace it all.
What’s the Role of Advocacy in PR? Here Are Some Insights—& an Imperative to Act
By Courtney Lukitsch, Founder and Principal, Gotham PR
Bulldog Reporter - March 17, 2017
It is the expert PR practitioner who is a skilled strategic and creative tactician that unites client advocacy and public interest. As someone who has a voice, it must be backed by solid facts and a clear rationale. It’s a matter of integrity.
Edelman Appoints Mike Geller U.S. Lead for Asset Management and Deb Wasser, U.S. Lead for Investor Relations
Edelman - March 17, 2017
Edelman today announced the appointments of Mike Geller as U.S. lead for Asset Management and Deb Wasser, IRC, as U.S. lead for Investor Relations. Both Geller and Wasser most recently served as EVPs within the firm’s financial communications & capital markets practice in New York.
6 Tips + Tricks to Improve Media Outreach Results
By Bryanne Lawless
PR Couture - March 16, 2017
Not getting the results you want from pitching? Read these six tips for improve the results you get from media coverage (by improving your writing).
This is the biggest reason we leave our jobs (and one way to fix it)
By Crosby Noricks
PR Couture - March 14, 2017
Like many of you, I have had some great PR jobs, and some really terrible ones. Looking back, the career opportunities that drove me to perform at my best, demonstrate incredible loyalty to a company (like, willing to work for less even, just because I loved it so much) and become an advocate for that company (name-dropping on panels, helping to recruit new talent) all come down to two things: the quality of the leadership and opportunities for recognition.
Four ways to mine gold from your subject matter experts
By Katie Wolf
PR Daily - March 17, 2017
Interviewing authorities on particular topics can be tricky, whether they be terse or verbose. Try these tactics to tap the motherlode for your audience.
How PR Pros Can Improve Writing — and Productivity — at Their Organizations
By William Comcowich
Business 2 Community - March 16, 2017
Let’s be honest: Writing in the corporate world is terrible. It’s full of poor grammar, verbose passages, incomprehensible wording and undefined acronyms. That bad writing destroys productivity as employees waste time trying to understand reports and misinterpret instructions.
Using PR to Attract Top Talent
By Scott Wintrip
The Staffing Stream - March 17, 2017
In movies, we’ve heard about the concept of “force.” Some films use this idea for protection, as in a force field that repels threats. Then there’s the force that’s like a special positive power, helping the good guys overcome the bad ones. In business, there’s also a positive force. One that’s related to hiring. It’s called candidate gravity. Candidate gravity is the pull your organization has on talent.
West Palm Beach, Florida Issues Public Relations RFP
By Richard D. Pace
Everything PR - March 16, 2017
The City of West Palm Beach is seeking a public relations firm. The specific assignment is to provide public services to promote community events hosted by the City of West Palm Beach Parks and Recreation Department, Division of Community Events. Located in South Florida, the City of West Palm Beach is located in Palm Beach County, Florida and serves as the county seat.
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