Check out today's Daily PR Brief! - March 20th, 2017
Happy Monday! Here are some of today's top clips:
How Advancements In Artificial Intelligence Will Impact Public Relations (Forbes - March 20, 2017)
THE 5 PS OF POLITICAL ENGAGEMENT (Influence Magazine - Chartered Institute of Public Relations - March 20, 2017)
How competition can strengthen PR and marketing pros (PR Daily - March 20, 2017) [Infographic]
In Memoriam: David Steinberg, Prize-Winning Writer and retired CEO of PR Newswire (Bulldog Reporter - March 19, 2017)
10 ‘spring cleaning’ AP style tips (PR Daily - March 20, 2017)
6 Ways Your Pitch Is Falling Flat (and How to Fix It) — Meltwater (Meltwater Blog - March 18, 2017)
PR software maker Cision to go public in deal with blank-check firm (Reuters - March 20, 2017)
Retail PR’s New Frontier: How Technology and Personalization Are Driving the New Retail Experience (Bulldog Reporter - March 20, 2017)
The Implications for PR if Twitter Goes Away (Business 2 Community - March 17, 2017)
Writing a Public Relations Request for Proposal (RFP) (Landis Communications INC. - March 20, 2017)
Marines Change Their Public Relations Campaign (Everything PR - March 20, 2017)
Summary Section:
How Advancements In Artificial Intelligence Will Impact Public Relations
By Abbi Whitaker
Forbes - March 20, 2017
The world we live in today is completely different from what it was 20 or even 10 years ago. AI brings about changes that will power decision-making, giving PR practitioners the most in-depth and comprehensive look at how to solve their problems.
THE 5 PS OF POLITICAL ENGAGEMENT
By Stuart Thomson
Influence Magazine - Chartered Institute of Public Relations - March 20, 2017
Effective political engagement and public affairs can be full of difficult and challenging decisions but if you remember these five Ps then you will not go far wrong.
How competition can strengthen PR and marketing pros [Infographic]
By Kevin Allen
PR Daily - March 20, 2017
No matter how competitive you are, a little rivalry can help PR and marketing pros thrive. Vying for consumer dollars and the top spot can offer a boost to your brand. Here’s how.
In Memoriam: David Steinberg, Prize-Winning Writer and retired CEO of PR Newswire
Bulldog Reporter - March 19, 2017
Here is the obituary for David Steinberg, former business writer for the New York Herald Tribune, retired chief executive of PR Newswire and chairman of Canada Newswire, who died on March 8, 2017 due to complications from surgery.
10 ‘spring cleaning’ AP style tips
By Beki Winchel
PR Daily - March 20, 2017
Some might use this time of the year to air out their houses, but we suggest embracing the spirit of deep cleaning by brushing up on these writing rules.
6 Ways Your Pitch Is Falling Flat (and How to Fix It) — Meltwater
By Mai Le
Meltwater Blog - March 18, 2017
So, you’re looking to get coverage of your brand or product, but the usual strategy of writing pitches and sending out press releases doesn’t seem to be working of late. Having hard work not amount to media coverage can be discouraging. Before starting your next campaign, let’s re-evaluate. Here are some questions you can ask yourself to break out of autopilot.
PR software maker Cision to go public in deal with blank-check firm
Reuters - March 20, 2017
Public relations software provider Cision said it would go public as part of a merger with a blank-check company, as it seeks capital to double down on the fast-growing marketing software industry.
Retail PR’s New Frontier: How Technology and Personalization Are Driving the New Retail Experience
Bulldog Reporter - March 20, 2017
Consumers of all ages are seeking an integration of technology and shopping—and with the right mobile and digital platforms, retailers can draw customers into their store for experience and purchasing, according to new research from the International Council of Shopping Centers (ICSC), which recently released results from its ICSC Retail Technology Survey.
The Implications for PR if Twitter Goes Away
By Chris Abraham
Business 2 Community - March 17, 2017
The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. To many brands, twitter is an uncontrollable firehose that can easily get away from you and turn from a promotional campaign to extreme crisis management.
Writing a Public Relations Request for Proposal (RFP)
By Brianne Miller
Landis Communications INC. - March 20, 2017
Not many acronyms strike fear into my heart like RFP (Request for Proposal) does. I’ve had quite a few to deal with over the past month, and have made some observations on the process.
Marines Change Their Public Relations Campaign
By Ronn Torossian
Everything PR - March 20, 2017
The Marines are doing all they can to recruit more than a few good women, and the recent scandal is not helping their cause.
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