Check out today's Daily PR Brief! - March 21st, 2017
Howdy! Here are some of today's top clips:
Why buying forgiveness doesn’t work (PR Daily - March 21, 2017)
10 Inspiring Shakespeare Quotes For PR Pros (Creative PR - March 20, 2017)
PR is in a death spiral…and bad metrics are to blame (Agility PR - March 21, 2017)
Cision plots expansion via Capitol Acquisition Group III merger (PR Week - March 21, 2017)
How Facebook shrinks the necessity of traditional PR (PR Daily - March 21, 2017)
10 punctuation tips for every writer (Ragan - March 20, 2017)
PR’s Evolution Is Creating Huge Agency Opportunities—But Skillsets Must Evolve Proportionately (Bulldog Reporter - March 21, 2017)
Five Ways to Amplify Press Coverage - SHIFT Communications PR Agency - Boston (SHIFT Communications - March 21, 2017)
How to Get Started with Digital PR (My News Desk - March 21, 2017)
Minnesota State Universities Issue Communications RFP | epr (Everything PR - March 21, 2017)
Summary Section:
Why buying forgiveness doesn’t work
By Adele Cehrs - Chief Executive at Epic PR Group
PR Daily - March 21, 2017
Samsung, Under Armour and Deutsch Bank responded to crises by printing apology ads in major publications. This communicator says the tactic is a ‘Brand Aid,’ not good PR.
10 Inspiring Shakespeare Quotes For PR Pros
By Coral Graszer
Creative PR - March 20, 2017
At this point, most of us know that William Shakespeare is responsible for many popular words we use on a daily basis (more than 1,700 to be exact). But he is also responsible for coining many common phrases that have solidified their position in our vocabulary. Here are ten William Shakespeare quotes that can help boost your confidence and even direct your PR career path.
PR is in a death spiral…and bad metrics are to blame
By Katie Paine
Agility PR - March 21, 2017
Ever wonder why the boardroom ignores you? You might want to start by looking long and hard at your metrics.
Cision plots expansion via Capitol Acquisition Group III merger
By Sean Czarnecki
PR Week - March 21, 2017
Cision is going public through a merger with blank-check company Capitol Acquisition Group III, it said Monday morning. If completed, the deal would give the combined company a $2.4 billion enterprise valuation and a capital injection of about $325 million. It is expected to close in the second quarter.
How Facebook shrinks the necessity of traditional PR
By Greg Shugar - Co-Founder of Thread Experiment
PR Daily - March 21, 2017
With a seemingly endless array of media outlets sharing content and Facebook Advertising’s targeted marketing, PR pros must adapt to a new landscape of online storytelling.
10 punctuation tips for every writer
By Maeve Maddox
Ragan - March 20, 2017
These tips will help you avoid run-on sentences, the overuse of exclamation points, and missing or misplaced commas.
PR’s Evolution Is Creating Huge Agency Opportunities—But Skillsets Must Evolve Proportionately
By Shannon Furey - Public Relations Director, M STUDIO
Bulldog Reporter - March 21, 2017
If you have been on the receiving end of a successful campaign, the benefits, even if some aspects have a je-ne-sais-quoi factor, are powerful. This, coupled with data-driven strategies that produce quantifiable returns, is what keeps people coming back for more. For me, the bigger conversation is the evolution, not the stagnation, of our industry; it’s diversifying the tools we use, not eliminating the practice completely.
Five Ways to Amplify Press Coverage - SHIFT Communications PR Agency - Boston
By Kristin Amico
SHIFT Communications - March 21, 2017
Great press coverage should be like a flash in the pan - very hot then gone quickly - right? Wrong. Check out these tips to amplify your hits.
How to Get Started with Digital PR
By Kate Parker
My News Desk - March 21, 2017
The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.
Minnesota State Universities Issue Communications RFP | epr
By Jason Tannahill
Everything PR - March 21, 2017
Minnesota State Colleges and Universities has issued an RFP for a full-scale communications campaign. Minnesota State Colleges and Universities is the seventh-largest system of higher education in the United States. It is comprised of 32 two-year and four-year state colleges and universities with 53 campuses located in 46 Minnesota communities.
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