Check out today's Daily PR Brief! - March 22nd, 2017
FREE WEBINAR TODAY!
“How to Identify, Cultivate and Partner with Digital Influencers” presented by Bulldog Reporter
Wednesday, March 22, 2017 @ 2:30 pm ET/11:30 am PT
Andrea Wytish, SVP, Digital + Influencer Relations at EVOLVEMKD will discuss the do’s and don’ts of building relationships with influencers, along with social listening tools and services to engage with potential brand advocates. Register here.
Hello! Here are some of today's top clips:
Use the PESO Model to Establish Brand Voice, Then Measure Its Impact (ITKInfo Blog - March 22, 2017)
Life in a PR agency: Five ways to shine (PR Daily - March 22, 2017)
The Rise Of Independent PR (Forbes - March 22, 2017)
6 Simple Ways to Boost Your Professional Reputation (+ 15 Resources) (PR Couture - March 21, 2017)
26 free social media analytics tools (PR Daily - March 22, 2017)
Edelman: Trust in organizations collapsing worldwide (Ragan - March 22, 2017)
Hotwire Global CEO Brendon Craigie Exits After 16 Years (The Holmes Report - March 22, 2017)
How PR Measurement Can Put a Smile on Your Face (PR News - March 22, 2017)
Six PR Lessons Learned from the Rachel Maddow Tax Return ‘Leak' and Trump/Media Wars (Bulldog Reporter - March 22, 2017)
How PR pros can manage media relations when leaders fall ill (PR Daily - March 21, 2017)
The Funnel Approach to PR Measurement (AirPR - March 22, 2017)
Summary Section:
Use the PESO Model to Establish Brand Voice, Then Measure Its Impact
ITKInfo Blog - March 22, 2017
How to employ Gini Dietrich's PESO Model as part of your integrated marketing communications plan. Promote owned media content and drive ROI.
Life in a PR agency: Five ways to shine
By Mikayla Williams
PR Daily - March 22, 2017
Would you prefer working alongside other communicators in a firm instead of pursing an in-house career as a corporate communicator? Carve out your path with these tips.
The Rise Of Independent PR
By Gretchen Fox
Forbes - March 22, 2017
PR is a crucial business function undergoing disruption driven by the booming freelance movement. What is the impact on the business of PR and how will independent PR emerge to become an industry lynchpin in the next ten years? What does it mean for businesses looking to hire? Read on to find out.
6 Simple Ways to Boost Your Professional Reputation (+ 15 Resources)
By Crosby Noricks
PR Couture - March 21, 2017
Six steps to give your professional reputation a boost plus 15 resources to make it happen.
26 free social media analytics tools
By Kevan Lee
PR Daily - March 22, 2017
Looking for more and better numbers on how your social media marketing efforts are performing? Take a look at these sources of actionable information.
Edelman: Trust in organizations collapsing worldwide
By Russell Working
Ragan - March 22, 2017
As institutions from business to non-governmental organizations lose ground, the public looks to friends and colleagues for information. How will you respond to a skeptical era?
Hotwire Global CEO Brendon Craigie Exits After 16 Years
The Holmes Report - March 22, 2017
Brendon Craigie has stepped down as group CEO of London firm Hotwire after 16 years with the firm, including six as CEO. Hotwire's global leadership team will head the business until a successor is announced in "due course," according to a statement from the firm.
How PR Measurement Can Put a Smile on Your Face
By Seth Arenstein
PR News - March 22, 2017
If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. While a surfeit of tools has made it easier than ever to measure PR and marketing efforts, a Nasdaq-PR News survey shows better than half of PR professionals devote little or no time to measurement. Nearly 20% ignore measurement totally, the survey says. This isn’t surprising.
Six PR Lessons Learned from the Rachel Maddow Tax Return ‘Leak' and Trump/Media Wars
By Gail Fitzer - Founder and CEO, Awaken PR
Bulldog Reporter - March 22, 2017
The apparent “leak” of President Trump’s 2005 tax return, first reported by Rachel Maddow on MSNBC after she set off a social media frenzy by tweeting about the “scoop”, is just the latest example of the head-spinning PR wars being fought daily between the media, the Trump Administration and the countless behind-the-scenes power players all trying to control the country’s political discourse as well as its future.
How PR pros can manage media relations when leaders fall ill
By Anna Johansson
PR Daily - March 21, 2017
What do you do with interviews and press opportunities when your chief executive is out on medical leave or another emergency? This advice can help.
The Funnel Approach to PR Measurement
By Leta Soza
AirPR - March 22, 2017
Identifying the right PR metrics begins by looking at your goals. Try the funnel approach to PR measurement for a more effective public relations strategy.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.