Read today's Daily PR Brief! - March 23rd, 2017
Hello! Here are some of today's top clips:
Life in a PR agency: Five ways to shine (PR Daily - March 23, 2017)
9 troublesome word pairs (Ragan - March 23, 2017)
Testing 1-2-3: Why Brands Don't Need To Be On Every Social Platform Right Away (Forbes - March 23, 2017)
The fake news phenomenon (The Echo Chamber podcast | Holmes Report - March 23, 2017) [PODCAST]
PR News’ 2017 CSR Award Winners Announced (PR News - March 22, 2017)
What is the Future of Owned Media? (Spin Sucks - March 23, 2017)
5 reasons to avoid jargon (PR Daily - March 23, 2017)
Mishandling the media (Axia Public Relations - March 23, 2017)
South Carolina City Issues PR RFP (Everything PR - March 22, 2017)
5WPR: Look Inside 5W Public Relations - The NY PR Agency (Everything PR - March 22, 2017)
Best Practices For B2b Public Relations (BlogHer - March 22, 2017)
Summary Section:
Life in a PR agency: Five ways to shine
By Suzanne Buzek
PR Daily - March 23, 2017
Would you prefer working alongside other communicators in a firm instead of pursing an in-house career as a corporate communicator? Carve out your path with these tips.
9 troublesome word pairs
By Laura Hale Brockway
Ragan - March 23, 2017
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
Testing 1-2-3: Why Brands Don't Need To Be On Every Social Platform Right Away
By Bill Sussman
Forbes - March 23, 2017
With the rise of digital and influencer marketing, many brands and marketing firms have been quick to announce that they have influencers/products for sponsored content available as soon as a new social platform is launched (or as soon as an established platform launches a new feature). Yet, the reality of digital marketing is that something can be white-hot one month and dead the next. Test before you invest.
The fake news phenomenon [PODCAST]
The Echo Chamber podcast | Holmes Report - March 23, 2017
Weber Shandwick global editor-in-chief Vivian Schiller joins the Echo Chamber to discuss the explosion in fake news, and the different forms and shapes it can take.
PR News’ 2017 CSR Award Winners Announced
By Sophie Maerowitz
PR News - March 22, 2017
PR News celebrated the winners and honorable mentions of its CSR Awards at the National Press Club in Washington D.C.
What is the Future of Owned Media?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 23, 2017
If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here.
5 reasons to avoid jargon
By Laura Hale Brockway
PR Daily - March 23, 2017
Although you might think that using your industry’s nomenclature makes you sound intelligent or offers you a shortcut, it often damages your chance to entice readers.
Mishandling the media
By Wendy Bulawa Agudelo
Axia Public Relations - March 23, 2017
Without clear understanding of how to approach the media, you may tarnish your relationships or worse, your business gets blacklisted or lambasted across journalist networks, making any future PR efforts challenging. Should your company opt to tackle media relations without the guidance of PR pros, here’s some advice to avoid pitfalls.
South Carolina City Issues PR RFP
By Richard D. Pace
Everything PR - March 22, 2017
Richland County, South Carolina has issued an RFP for a new PR firm. The County is located in the center of South Carolina and covers a total area of 756 square miles. The County surrounds the state capital city of Columbia, which is also the County seat.
5WPR: Look Inside 5W Public Relations - The NY PR Agency
By Richard D. Pace
Everything PR - March 22, 2017
5WPR is a top 20 PR agency in the US that has announced the re-launch of its website, www.5wpr.com. The new website showcases a fresh look and feel as well as a new user-friendly layout.
Best Practices For B2b Public Relations
By Milan Parikh
BlogHer - March 22, 2017
The current landscape in B2B public relations is far from traditional. Companies have far greater outreach, countless platforms upon which to market themselves, and endless ways to engage with consumers. They also have access to the broadest possible audiences and the ability to streamline their efforts for targeting tightly defined micro-niches. Following are five best practices for ensuring optimal allocation of resources and amazing returns in your B2B public relations.
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