Read today's Daily PR Brief! - March 24th, 2017
Happy Friday! Here are some of today's top clips:
The PR Industry at the Crossroads (Edelman - March 24, 2017)
The Big Question: Which PR Buzzwords Must Die? (Spin Sucks - March 24, 2017)
Four Steps To Connect In A Business Crisis (Forbes - March 24, 2017)
An Examination of Organizational Dissent Events and Communication Channels: Perspectives of a Dissenter, Supervisors and Coworkers (Institute for Public Relations - March 24, 2017)
PR Lessons from Oscar Nominated Movies (O'Dwyer's - March 24, 2017)
8 secrets to effective communication (Ragan - March 23, 2017)
Between Hope and Fear: Developing Social Media Guidelines (Institute for Public Relations - March 24, 2017)
How to Leverage Facebook in Your B2B Public Relations (Meltwater Blog - March 24, 2017)
What the 2017 Edelman Trust Barometer Insights Mean for Crisis Communications (Edelman - March 24, 2017)
Pitching IRL: Using PR for the Greater Good (SHIFT Communications - March 24, 2017)
Peeling Back the Layers: Why PR Is Like Peeling an Onion? (Business 2 Community - March 23, 2017)
Summary Section:
The PR Industry at the Crossroads
By Richard Edelman - President and CEO, Edelman
Edelman - March 24, 2017
It should be boom times for the PR industry. And yet, there have been surprising pronouncements from holding companies that indicate a lack of confidence.
The Big Question: Which PR Buzzwords Must Die?
By Gini Dietrich
Spin Sucks - March 24, 2017
PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought.
Four Steps To Connect In A Business Crisis
By Brian Stephens - CEO of Caissa Public Strategy
Forbes - March 24, 2017
In the midst of a crisis, it is crucial to communicate in a way that brings you together with your key stakeholders – customers, vendors, shareholders and your employees. A well-reasoned response that connects with these key individuals will allow you to get through the crisis and back to what you do best – your actual work.
An Examination of Organizational Dissent Events and Communication Channels: Perspectives of a Dissenter, Supervisors and Coworkers
By Johny T. Garner
Institute for Public Relations - March 24, 2017
Dissent is a vital process in organizations that results in improved decision-making, performance, and employee satisfaction. While much is known about the person to whom dissent is directed and about the ways in which dissenters express their dissatisfaction, less research has explored how previous dissent events influence future dissent.
PR Lessons from Oscar Nominated Movies
By Ronn Torossian - CEO of 5WPR
O'Dwyer's - March 24, 2017
Nine movies got the best picture Oscar nod in 2017, and all of them were great stories. As public relations professionals, that continues to be one of the most important elements of content and campaigns. Connecting the great story with the right audience is usually found in the emotions behind the story.
8 secrets to effective communication
By Michelle M. Smith
Ragan - March 23, 2017
Members of any audience will fall into particular behavior patterns. Recognize and address these tendencies to help your message resonate.
Between Hope and Fear: Developing Social Media Guidelines
By An-Sofie Claeys and Michaël Opgenhaffen
Institute for Public Relations - March 24, 2017
From an organizational perspective, social media has evolved from a communication tool focused on external stakeholder engagement to also include internal stakeholders. As such, this study examines the rationale behind employers’ policy regarding employees’ social media use.
How to Leverage Facebook in Your B2B Public Relations
By Wendy Marx
Meltwater Blog - March 24, 2017
Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space.
What the 2017 Edelman Trust Barometer Insights Mean for Crisis Communications
By Neely Dockins
Edelman - March 24, 2017
This year’s Edelman Trust Barometer revealed an alarming trend: an overwhelming lack of faith in “the system” – the institutional pillars that make up society. Trust declined across the board in business, government, media and NGOs, leaving a sobering reality when it comes to issues and crisis management.
Pitching IRL: Using PR for the Greater Good
By Kevin Mejia
SHIFT Communications - March 24, 2017
Publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. This year I challenged myself to use my media knowledge to help one of my closest friends.
Peeling Back the Layers: Why PR Is Like Peeling an Onion?
By Don Williams
Business 2 Community - March 23, 2017
Nearly every person who makes their living in the kitchen, or even stay-at-home-chefs, understand the layers of an onion hold the secrets to the success of a recipe. Even down to the way onions are sliced – the flavor can get more intense. The same can be said of Public Relations. The onion is the idea and the various layers are the depths you and your colleagues are willing to go to achieve success.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.