Check out today's Daily PR Brief! - March 27th, 2017
Hello! Here are some of today's top clips:
5 Steps To Successful Purpose-Driven PR (Forbes - March 26, 2017)
United defends dress code decision amid online backlash (PR Daily - March 27, 2017)
Crisis communications must be ongoing, not project-based (CIO - March 27, 2017)
Global PR Summit Set for NYC in June (O'Dwyer's - March 27, 2017)
5 ways to build a powerful, persuasive speech (PR Daily - March 27, 2017)
4 challenges of modern-day PR (Ragan - March 27, 2017)
Social Networking Is Not Just For The Birds: Make ROI Happen (Forbes - March 27, 2017)
CEOs Have a Bad Reputation, Say Half of Americans: They Seek More Ethical, Accountable Chief Execs (Bulldog Reporter - March 27, 2017)
Strategy – the one word that counts (Influence Magazine - Chartered Institute of Public Relations - March 24, 2017)
7 Ways To Generate PR For Your Crowdfunding Campaign (Forbes - March 24, 2017)
Data Science and Big Data Experts Wanted for Marketing and PR (5W Public Relations - March 24, 2017)
Summary Section:
5 Steps To Successful Purpose-Driven PR
By Cheryl Conner
Forbes - March 26, 2017
Consumers prefer to spend their money with companies that are making a difference. Here's how to put that knowledge to work.
United defends dress code decision amid online backlash
By Beki Winchel
PR Daily - March 27, 2017
After denying boarding to a couple of girls wearing leggings, wide criticism broke out across social media. A United airline spokesman said, ‘We'll definitely take something away from today.’
Crisis communications must be ongoing, not project-based
By Samantha Leggat
CIO - March 27, 2017
Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but there’s a lot more wrong with this situation than the fact that the city hired the firm.
Global PR Summit Set for NYC in June
O'Dwyer's - March 27, 2017
Patrick Jephson, former chief of staff to Princess Diana, and Mary Jo Jacobi, former US presidential advisor and former VP of communications at BP America during the oil spill in the Gulf of Mexico, will kick-off the Global PR Summit June 8-9 with a presentation on reputation management.
5 ways to build a powerful, persuasive speech
By Stephanie Scotti
PR Daily - March 27, 2017
Aristotle’s advice is still valid. However, 21st century communication is more complex than ever, and today’s business climate demands more. Here’s a modern take on Aristotle’s three pillars, with two additional strategies essential for influencing others and driving business results.
4 challenges of modern-day PR
By Michelle Garrett
Ragan - March 27, 2017
The world has changed dramatically in just the past few years, and PR has rushed to adapt. Take a look at some of today's most challenging issues.
Social Networking Is Not Just For The Birds: Make ROI Happen
By Amy Juers
Forbes - March 27, 2017
Many clients ask, "Is social media really worth it? Does it work for B2B? How much time, and perhaps money, should be invested in social media?" The responses to these questions have changed over the years. Back in the early 2000s, there was doubt, but today, it is a whole different story. Social networking must be used strategically to drive results.
CEOs Have a Bad Reputation, Say Half of Americans: They Seek More Ethical, Accountable Chief Execs
Bulldog Reporter - March 27, 2017
Fifty percent of Americans rate the reputations of today’s CEOs and corporate leaders as “bad,” according to research from The Harris Poll, which has identified movement, trends and insights in a changing corporate reputation landscape for the past 18 years. Only a quarter of the public rates CEOs with “good” reputations, while another quarter are neutral.
Strategy – the one word that counts
By Kerry Savage
Influence Magazine - Chartered Institute of Public Relations - March 24, 2017
As the lines between the role of marketing and PR in social media continue to be blurred, with customers becoming smarter and consuming their news from a myriad of sources, and, of course, with PR budgets continuing to diminish, now more than ever, brands and organizations need a well researched, insight driven PR strategy.
7 Ways To Generate PR For Your Crowdfunding Campaign
By Cheryl Conner
Forbes - March 24, 2017
Crowdfunding and PR are a match made in heaven, as long as you strategize your timing and approach to the media well.
Data Science and Big Data Experts Wanted for Marketing and PR
5W Public Relations - March 24, 2017
More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding provides better analysis of the results (or lack of them), and such skills also help to pin down and target those who are likely to be most interested in the client’s products and services.
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