Read today's Daily PR Brief! - March 28th, 2017
Good day! Here are some of today's top clips:
UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS! (ITKInfo Blog - March 24, 2017)
How two teens in leggings became a PR mess for United Airlines (CNBC - March 28, 2017)
Why PR pros should treat journalists with courtesy and respect (Ragan - March 27, 2017)
Cision acquires Bulletin Intelligence, expands analysis capabilities (PR Week - March 28, 2017)
O'Dwyer's Releases Annual PR Firm Rankings (O'Dwyer's - March 28, 2017)
How PR pros can boost content (PR Daily - March 28, 2017)
7 response modes for a crisis (Ragan - March 27, 2017)
Surviving Politics with PR: Lessons from McDonald’s, Trump & Uber’s Twitter Hacks and Flubs (Bulldog Reporter - March 28, 2017)
The secret formula for better email pitching (Axia Public Relations - March 28, 2017)
City Of Phoenix Issues Marketing RFP (Everything PR - March 28, 2017)
Summary Section:
UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!
ITKInfo Blog - March 24, 2017
Check out our featured FREE webinars for PR and Marketing pros for insights on how to drive communications and content strategy.
How two teens in leggings became a PR mess for United Airlines
CNBC - March 28, 2017
A Twitter storm prompted by an overheard conversation could have been containable, a social media expert says.
Why PR pros should treat journalists with courtesy and respect
By Michelle Garrett
Ragan - March 27, 2017
Even if your pitch gets ignored altogether, copping a snippy attitude won’t benefit you in either the short or long term. Reconsider your approach with these guidelines.
Cision acquires Bulletin Intelligence, expands analysis capabilities
By Sean Czarnecki
PR Week - March 28, 2017
Cision has acquired Bulletin Intelligence, it said on Tuesday morning, a week after announcing plans to go public via a merger with a blank-check company.
O'Dwyer's Releases Annual PR Firm Rankings
By John O'Dwyer
O'Dwyer's - March 28, 2017
Edelman leads O'Dwyer's ranking of PR firms again, posting $874.9M in 2016 net fees, up 2.4 percent. There was some jostling though at the top with W2O Group ($122.7M, +33 percent) bumping APCO ($120.6M, +1 percent) down to third place.
How PR pros can boost content
By Blake Davies
PR Daily - March 28, 2017
Great content can build trust among consumers, win you favor with Google’s search rankings and more. Here’s what you should know about adjusting your content marketing strategy.
7 response modes for a crisis
By Brad Phillips, President of Phillips Media Relations
Ragan - March 27, 2017
As quickly as print journalists would jump on a misstep or controversy, today's online news hawks (including the citizenry at large) make it essential to reply quickly and potently.
Surviving Politics with PR: Lessons from McDonald’s, Trump & Uber’s Twitter Hacks and Flubs
By Lori Ruggiero - Senior Vice President, North 6th Agency
Bulldog Reporter - March 28, 2017
Any hack of a major corporation’s Twitter account will mean it’s time to call in the crisis communication team. But if you are as unlucky as McDonald’s, and that hacker sends a politically charged post attacking Donald Trump into the Twittersphere for all to see, then buckle up. It’s going to be a bumpy ride—though not necessarily a bad one.
The secret formula for better email pitching
By Lisa Goldsberry
Axia Public Relations - March 28, 2017
If you’re like most, you send email pitches to numerous journalists, hoping they will be interested enough to write about your news. Journalists typically have 2 basic questions. Learn how to answer them for media success.
City Of Phoenix Issues Marketing RFP
By Richard D. Pace
Everything PR - March 28, 2017
The City of Phoenix is seeking an advertising and marketing company for the Phoenix Convention Center Department. Proposer will promote and market the Phoenix Convention Center and Venues (PCC&V) to aggressively generate bookings to create local, national and international demand for its facilities.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.