Here's today's Daily PR Brief! - March 29th, 2017
Happy Wednesday! Here are some of today's top clips:
10 Emerging Public Relations Job Trends (Forbes - March 29, 2017)
How to preserve your good name in the era of fake news (Ragan - March 29, 2017)
Ask the PR M&A Expert: What Buyers (and Sellers) Want (Bulldog Reporter - March 29, 2017)
Five Tips for Mentoring PR Students and Young Comms Professionals (Bulldog Reporter - March 29, 2017)
From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach (Cision - March 29, 2017) [Infographic]
How (and Why) Brands Should Use Paid Social Media Ads to Boost Their Earned Media (Meltwater Blog - March 29, 2017)
Six Ways to Use Social Listening in Crisis Planning (Spin Sucks - March 29, 2017)
Breaking Down the Failure of Thought Leadership (Ishmael's Corner - The Hoffman Agency - March 29, 2017)
The Growing Value of Surprise and Delights (SHIFT Communications - March 29, 2017)
Infinite Global Voted Best Overall PR Firm by the National Law Journal for Fifth Straight Year (Bulldog Reporter - March 28, 2017)
How to Be a PR Hero According to a Journalist (AirPR - March 29, 2017)
5 tips to improve your media-pitching emails (Axia Public Relations - March 29, 2017)
Summary Section:
10 Emerging Public Relations Job Trends
By Rebekah Iliff, Chief Strategy Officer for AirPR
Forbes - March 29, 2017
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S. Department of Labor’s Bureau of Labor Statistics, that might surprise you.
How to preserve your good name in the era of fake news
By Russell Working
Ragan - March 29, 2017
Reputational threats come from internal and external sources, but two experts offer guidance about fighting back with grace and intelligence on your brand’s behalf.
Ask the PR M&A Expert: What Buyers (and Sellers) Want
By Rick Gould, Managing Partner of Gould+Partners
Bulldog Reporter - March 29, 2017
Rick Gould, CPA, J.D., managing partner of Gould+Partners, provides some advice for PR firm owners and C-level executives on what buyers (and sellers) are looking for when it comes to joining forces and/or making a possible transaction.
Five Tips for Mentoring PR Students and Young Comms Professionals
By Jenna Oltersdorf - Principal, Snackbox
Bulldog Reporter - March 29, 2017
In today’s public relations industry, young PR professionals are fighting to be accepted into an internship program, or an entry-level position, with firms throughout the country. However, many get discouraged and feel lost once they enter the industry and are left with no sense of direction. But those of us in the industry can help! Here’s how.
From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach [Infographic]
By Chris Lynch
Cision - March 29, 2017
Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Insights on what makes journalists pursue pitched stories come directly from the more than 1,500 polled for the 2017 research report.
How (and Why) Brands Should Use Paid Social Media Ads to Boost Their Earned Media
By Michelle Garrett
Meltwater Blog - March 29, 2017
Earned media is getting more attention these days, as trust in paid ads continues to decline the option to use paid social media ads becomes an attractive strategy. However, when brands do score that media hit, it’s no longer enough that the story appeared. PR pros face a new challenge. Now, they must work to ensure that it’s seen by the right audiences.
Six Ways to Use Social Listening in Crisis Planning
By Gini Dietrich
Spin Sucks - March 29, 2017
In the second of our three-part series on using data and analytics for crisis communications planning, we have social listening and building a dashboard.
Breaking Down the Failure of Thought Leadership
Ishmael's Corner - The Hoffman Agency - March 29, 2017
For all the talk about thought leadership in PR, there can be a huge gap between the theory and what happens on the execution side.
The Growing Value of Surprise and Delights
By Claire Marvin
SHIFT Communications - March 29, 2017
A pleasant surprise can make anyone’s day. Here's how to craft the perfect media mailers to benefit a wide range of clientele.
Infinite Global Voted Best Overall PR Firm by the National Law Journal for Fifth Straight Year
Bulldog Reporter - March 28, 2017
Readers of The National Law Journal have for the fifth consecutive year ranked Infinite Global the No. 1 Overall PR Firm in the publication’s annual “Best Of” awards. The agency was also voted No. 1 in the Legal Marketing and Branding Services and Social Media Consultancy for Law Firms categories.
How to Be a PR Hero According to a Journalist
By Rebekah Iliff, Chief Strategy Officer for AirPR
AirPR - March 29, 2017
AirPR's Rebekah Iliff interviews Entrepreneur Editor-in-chief Jason Feifer to get his take on how public relations professionals could do their jobs better.
5 tips to improve your media-pitching emails
By Lisa Goldsberry
Axia Public Relations - March 29, 2017
Journalists generally want you to educate or entertain them or give them exclusives; they don’t want you to convince them. They also need to be responsive to their target audiences. When you hit any of these areas, you’ll have a great email pitch.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.