Check out today's Daily PR Brief! - March 30th, 2017
Howdy! Here are some of today's top clips:
Why It Pays To Not Always Be 'Right' In Business (Forbes - March 30, 2017)
More Than Champagne and Parties: The Other Side of PR (The Agency Inc (Canada) - March 29, 2017)
The rise of independent PR: Part one - The set-up (The Drum - March 29, 2017)
The demographics of the most popular social networks (PR Daily - March 30, 2017) [Infographic]
How Southwest Airlines Preps Timely Content, Far in Advance (PR News - March 30, 2017)
PR agencies told to swoop on clients while media agencies are weak (mUmBRELLA Australia - March 30, 2017)
Five Factors To Evaluate When Deciding Whether To Hire A Social Media Expert (Forbes - March 30, 2017)
Six Questions to Define Your Crisis Communications Plan (Spin Sucks - March 30, 2017)
3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights (Communications Conversations - March 30, 2017)
Why is copy editing important to PR? (Axia Public Relations - March 30, 2017)
Pam Edstrom, cofounder of WE Communications, dies aged 71 (PR Week - March 30, 2017)
Summary Section:
Why It Pays To Not Always Be 'Right' In Business
By Dian Griesel - President of DGI Comm
Forbes - March 30, 2017
For anyone who has achieved some level of power or leadership in their professional career, as well as those seeking to improve their work trajectory, it’s easy to understand how and why we become invested in the faulty thinking of “I’m right, so therefore you must be wrong.”
More Than Champagne and Parties: The Other Side of PR
The Agency Inc (Canada) - March 29, 2017
Public Relations more than media relations and parties. Here are some areas we work on in PR that you may not have realized were under the PR work umbrella.
The rise of independent PR: Part one - The set-up
By Nicole Jordan
The Drum - March 29, 2017
Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series, she examines how this movement is impacting PR as we know it and why she believes the independent PR market segment will emerge to become an industry lynchpin in the next ten years.
The demographics of the most popular social networks [Infographic]
By Kristin Long
PR Daily - March 30, 2017
Not sure whether most of your audience is on Facebook or Instagram? Curious whether your customers like Pinterest? Considering using Reddit? This guide reveals who is spending time on which networks.
How Southwest Airlines Preps Timely Content, Far in Advance
By Linda Rutherford
PR News - March 30, 2017
The good news in today’s digital world is that companies are now in the content driver’s seat. Organizations have become their own mini media conglomerates, able to message, provide commentary and launch content at a moment’s notice and without traditional media gatekeepers as a governor. That’s a good thing but it can be a bad thing as well.
PR agencies told to swoop on clients while media agencies are weak
By Vivienne Kelly
mUmBRELLA Australia - March 30, 2017
Media agencies are facing an unprecedented “evaporation of trust” and public relations practitioners should fill the void and become more prominent in the agency mix, Ben Shipley, managing director of Spectrum Group told the audience at Mumbrella’s CommsCon.
Five Factors To Evaluate When Deciding Whether To Hire A Social Media Expert
By Jenna Gross
Forbes - March 30, 2017
Is your social strategy not yielding the desired results? If that's the case, it might be time to hire professionals.
Six Questions to Define Your Crisis Communications Plan
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 30, 2017
In the final of our three-part series on how to use analytics for crisis communications planning, we discuss media monitoring and building a risk matrix.
3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights
By Arik Hanson
Communications Conversations - March 30, 2017
In case you missed it, Cracker Barrel fell victim to the most recent “internet mob” last week and had its social media pages completely taken over by folks fighting for Annette Byrd (#BradsWife) to get her job back. In this case, the Cracker Barrel case study highlighted three primary areas where I think many brands STILL need big-time help.
Why is copy editing important to PR?
By Marjorie Comer
Axia Public Relations - March 30, 2017
Whether the copy is for a news release, blog post, letter, email, web page, story pitch, contract, poster, brochure, advertisement or even a simple contacts list, it’s prudent to run it by a copy editor before sending it out.
Pam Edstrom, cofounder of WE Communications, dies aged 71
By Sean Czarnecki
PR Week - March 30, 2017
Pam Edstrom, cofounder of WE Communications, passed away in her sleep after battling cancer for four months - she was 71 years old. Colleagues remember Edstrom for her warmth, intellect, and the humanizing force she brought to tech through comms - she was Microsoft's first director of PR.
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