Check out today's Daily PR Brief! - March 31st, 2017
Hello! Here are some of today's top clips:
The Digital Age: How To Stay Connected In Your Community (Forbes - March 31, 2017)
The rise of independent PR: Part two - How we got here (The Drum - March 31, 2017)
Women trailblazers are role models for entire PR industry (PR Week - March 31, 2017)
6 great ways to make videos engaging (PR Daily - March 31, 2017)
How to help your execs avoid 4 common PR mistakes (Ragan - March 30, 2017)
2017 Global Communications Report Predicts Convergence Of Marketing And PR (The Holmes Report - March 31, 2017)
4 of 5 PR Experts Don’t Think Americans Can Tell the Difference Between Fake News Sites and Legitimate Sources (Bulldog Reporter - March 31, 2017)
Understanding, knowledge and problem solving (Influence Magazine - Chartered Institute of Public Relations - March 31, 2017)
Creating an Agile PR Strategy (TrendKite - March 30, 2017)
Stop Emailing: Here are 3 Better Ways to Pitch the Media (PR Couture - March 30, 2017)
What President Trump is doing wrong with media relations (Axia Public Relations - March 31, 2017)
Summary Section:
The Digital Age: How To Stay Connected In Your Community
By Alex Oliveira - CEO of Prediq Media
Forbes - March 31, 2017
In this digital age, it’s easy to lose sight of the connectedness that we, as humans, thrive on. Many companies, including our digital marketing agency, operate almost entirely virtually. There is no replacement for human connection in a community.
The rise of independent PR: Part two - How we got here
By Nicole Jordan
The Drum - March 31, 2017
Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series, she examines how this movement is impacting PR as we know it and why she believes the independent PR market segment will emerge to become an industry lynchpin in the next ten years. Check out part two of her series.
Women trailblazers are role models for entire PR industry
By Steve Barrett
PR Week - March 31, 2017
This month’s issue features our second annual Hall of Femme and Champions of PR honorees. The women honored here are blazing a trail for the whole profession, and providing role models to which all women in the industry can aspire.
6 great ways to make videos engaging
By Brian Pittman
PR Daily - March 31, 2017
Avoid video ‘click-aways.’ With the appetite for video exploding, here are six easy ways to add new life to your video program with more entertaining and share-worthy clips.
How to help your execs avoid 4 common PR mistakes
By Wojtek Dabrowski
Ragan - March 30, 2017
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
2017 Global Communications Report Predicts Convergence Of Marketing And PR
By Brian Pittman
The Holmes Report - March 31, 2017
Landmark study's second edition reveals that continued convergence of marketing and PR will have serious implications for both in-house comms execs and PR agencies.
4 of 5 PR Experts Don’t Think Americans Can Tell the Difference Between Fake News Sites and Legitimate Sources
Bulldog Reporter - March 31, 2017
According to a new partner survey conducted by the Worldcom Public Relations Group, a global partnership of independent public relations firms, over 80 percent of respondents indicated that they do not believe the American news-consuming public is able to identify fake news—an alarming revelation for communications pros.
Understanding, knowledge and problem solving
By Amanda Coleman
Influence Magazine - Chartered Institute of Public Relations - March 31, 2017
Earlier this month I blogged about the importance of speaking to customers and service users (Get out and listen). I am still doing that and finding it one of the most useful things I have done. But there has been another benefit to meeting people and that is to test my understanding of the organisation.
Creating an Agile PR Strategy
By Lacey Miller
TrendKite - March 30, 2017
An agile PR strategy is one that embraces short-term planning with a constant feedback loop in order to enable teams to move more quickly and easily.
Stop Emailing: Here are 3 Better Ways to Pitch the Media
PR Couture - March 30, 2017
It is no surprise that as we live continuously digital lives, connecting more often via text than voice, more often with a heart than a hug, the tools we use as professional communicators have also changed. Using dating sites as inspiration, we map out 3 companies that are disrupting how PR pros and journalists connect.
What President Trump is doing wrong with media relations
By Lisa Goldsberry
Axia Public Relations - March 31, 2017
It’s vital to build positive relationships with members of the media. The more you help them do their job, the more favorable coverage you will receive. Here are four mistakes the Trump administration is making and how you can use PR to avoid them.
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