Here's today's Daily PR Brief! - April 3rd, 2017
Good day! Here are some of today's top clips:
Seven Things To Consider When Building Your Personal Brand (Forbes - April 3, 2017)
How to Build Relationships with Powerful Influencers in Your Market (Bulldog Reporter - April 3, 2017)
Brands pull pranks and launch fake products for April Fools’ Day (PR Daily - April 3, 2017)
15 Ways Your Company Can Salvage Its Reputation During A Crisis (Forbes - April 3, 2017)
Dolphin Digital Media Acquires PR Powerhouse 42West (Bulldog Reporter - April 3, 2017)
Lessons from Cheerios’ near-PR crisis (PR Daily - March 28, 2017)
State of the Media 2017: PR & Earned Media (Business 2 Community - April 3, 2017)
Key messages: What they are and why you need them (Axia Public Relations - April 3, 2017)
Fitting Artificial Intelligence (AI) with PR (Everything PR - April 3, 2017)
Students Want Purpose, Worry PR Jobs Won’t Deliver (The Holmes Report - April 2, 2017)
New research sets business development gauge for PR independents (PR Daily - April 3, 2017)
Summary Section:
Seven Things To Consider When Building Your Personal Brand
By Ricardo Casas
Forbes - April 3, 2017
Recent grads, pay attention -- these are things they don't teach you in school. We are all recognized and "branded" by the qualities or flaws that make up our being. A brand can and should be improved. If there's something about your brand you don't like, start working on it today.
How to Build Relationships with Powerful Influencers in Your Market
By Robert Morris
Bulldog Reporter - April 3, 2017
This post discusses a simple step-by-step strategy that will allow you to build stable and productive connections with the most “powerful” influencers within your industry.
Brands pull pranks and launch fake products for April Fools’ Day
By Beki Winchel
PR Daily - April 3, 2017
Amazon, Hulu, Burger King and more debuted ‘new’ items and services on Saturday, while marketers for The Knot, PornHub and Ben & Jerry’s went different routes.
15 Ways Your Company Can Salvage Its Reputation During A Crisis
By Forbes Agency Council
Forbes - April 3, 2017
So what should the company do first to address the crisis? How do you repair the damage while staying ahead of rumors and social media? Forbes Agency Council members share their advice on crisis management tactics they recommend companies use turn their reputation around.
Dolphin Digital Media Acquires PR Powerhouse 42West
Bulldog Reporter - April 3, 2017
Dolphin Digital Media, a publicly-traded independent producer of premium feature films and digital content, announced that it has acquired 42West, one of the largest independently-owned public-relations and marketing services firms in the entertainment industry.
Lessons from Cheerios’ near-PR crisis
By Alex Slater - Founder and Managing Director of Clyde Group
PR Daily - March 28, 2017
What started as a campaign to raise awareness for its honeybee mascot—and the brand—turned into a sticky situation for General Mills. Here are strategies communicators can learn from it.
State of the Media 2017: PR & Earned Media
By Sally Falkow
Business 2 Community - April 3, 2017
The media trends are clear – journalists need PR to provide them with content. We must give them quality content in a format they can find and use quickly and easily.
Key messages: What they are and why you need them
By Wendy Bulawa Agudelo
Axia Public Relations - April 3, 2017
Dynamic messages fluctuate in support of specific business concerns, such as quarterly earnings releases, product launches or crises. You should script these messages to deliver necessary and easily absorbed details for particular audiences or stakeholders. How can I create key messages?
Fitting Artificial Intelligence (AI) with PR
By Aaron Sarno
Everything PR - April 3, 2017
The best PR choice for AI is to stop calling it that and stop thinking it can become something human. There is nothing out there that could even come close to that possibility and nothing that might get to that point in the next decade or two at least. In technological terms, that’s light years away from now.
Students Want Purpose, Worry PR Jobs Won’t Deliver
By Paul Holmes
The Holmes Report - April 2, 2017
More than 80% of public relations students interviewed for the 2017 Global Communications Report say it is important to work for a company with a well-defined social purpose (84%).
New research sets business development gauge for PR independents
By Gini Dietrich
PR Daily - April 3, 2017
Public relations pros flying solo or working in small agencies face major obstacles with regard to clout and credibility. These new benchmarks can provide guidelines for business development.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.