Check out today's Daily PR Brief! - April 4th, 2017
Howdy! Here are some of today's best clips:
Misconceptions About Media Monitoring (TrendKite - April 4, 2017)
Three Ways To Help Your PR Clients Leverage New Government Regulations (Forbes - April 4, 2017)
Using Microsoft Excel for PR (Everything PR - April 4, 2017)
The rise of independent PR: Part three - where we’re headed (The Drum - April 4, 2017)
What PR Firm Buyers Want to Know - Tue., Apr. 4, 2017 (O'Dwyer's - April 4, 2017)
8 steps to take before your CEO goes on camera (PR Daily - April 4, 2017)
7 essential concepts to grasp for your future in PR (Ragan - April 3, 2017)
As ‘PR’ Fades From Job Titles, Communicators Ask: Does PR Need Better PR? (PR News - April 3, 2017)
Speed Matters: How Technology Is Keeping PR Teams on Track (Bulldog Reporter - April 4, 2017)
Building Relationships: The Killer PR App (Spin Sucks - April 3, 2017)
Trenton, New Jersey Issues Public Relations RFP (Everything PR - April 4, 2017)
Summary Section:
Misconceptions About Media Monitoring
By David Moore
TrendKite - April 4, 2017
Media monitoring is as important now as it has ever been, but it is one part of a much bigger and more integrated puzzle.
Three Ways To Help Your PR Clients Leverage New Government Regulations
By Jaymie Scotto Cutaia - CEO of Jaymie Scotto & Associates
Forbes - April 4, 2017
With a new president in the White House comes sweeping changes across Washington D.C.'s top posts, and with new people comes new rulings and regulations. How do we leverage all this government change to keep our clients top of mind? Here are three case points that worked for us recently.
Using Microsoft Excel for PR
By Richard D. Pace
Everything PR - April 4, 2017
Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over.
The rise of independent PR: Part three - where we’re headed
By Nicole Jordan
The Drum - April 4, 2017
There’s a big money pot that independent PR is starting to siphon from. It’s not far-fetched that we’ll see a billion dollar shift to the global independent layer. It’s not uncommon for an independent to bring home $150-300k a year. As they learn to scale (even slightly), that number can increase exponentially.
What PR Firm Buyers Want to Know - Tue., Apr. 4, 2017
By Rick Gould, Managing Partner of Gould+Partners
O'Dwyer's - April 4, 2017
Each potential PR M&A transaction is unique, of course. Factors such as financials, sales and marketing strategy, cultural fit and business development differ from one possible transaction to another. But, when it comes to the essential assets of what buyers are looking to acquire, similar questions emerge.
8 steps to take before your CEO goes on camera
By Andy Barr
PR Daily - April 4, 2017
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
7 essential concepts to grasp for your future in PR
By Paul Sutton
Ragan - April 3, 2017
From identifying and measuring consumers’ online behaviors to the rampant damage caused by ‘fake news,’ practitioners must continually recalibrate—or lag the field. Here are seven areas where you should invest time, effort and training.
As ‘PR’ Fades From Job Titles, Communicators Ask: Does PR Need Better PR?
By Sophie Maerowitz
PR News - April 3, 2017
PR News' community discusses the trend of dropping "PR" from job titles and whether or not that's a good thing overall for the PR discipline.
Speed Matters: How Technology Is Keeping PR Teams on Track
By Larry Alton
Bulldog Reporter - April 4, 2017
PR has always been a speed game. Even when companies communicated through newspaper and telegraph, it was important to catch crises from the start and get ahead of the storm. In many ways, nothing has changed, but today, PR teams need to be faster than ever if they want to avert a meltdown.
Building Relationships: The Killer PR App
By Paul Kelly
Spin Sucks - April 3, 2017
Building relationships with journalists is just as important in PR as measuring campaign metrics, using social media for targeted audiences, and more.
Trenton, New Jersey Issues Public Relations RFP
By Aaron Sarno
Everything PR - April 4, 2017
The City of Trenton, New Jersey has issued an RFP for a public relations firm and marketing agency. The selected agency will work directly with The City of Trenton to develop outreach plans for different audiences, create tools outlined in the developed plans and work side by side with The City of Trenton to implement plans.
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