Here's today's Daily PR Brief! - April 6th, 2017
Hello! Here are some of today's best clips:
Podcasts for PR Peeps (Medium - April 6, 2017)
How PR Tech Will Transform the PESO Model (& Your Life) (TrendKite - April 6, 2017)
Pepsi pulls protest-themed video after online outrage (Ragan - April 6, 2017)
Webby (Internet) Awards Adds PR Category (O'Dwyer's - April 6, 2017)
30 jobs in the PR and marketing world (PR Daily - April 6, 2017)
Infographic: How PR pros can reach journalists (Ragan - April 5, 2017) [Infographic]
The Four Pitfalls (and Fixes) of Your PR Content Strategy (Spin Sucks - April 6, 2017)
Considering PR? Remember, Content is King (SHIFT Communications - April 6, 2017)
What Is A Crisis Preparedness Program? (Melissa Agnes - April 6, 2017) [VIDEO]
North Carolina Department of Transportation Issues PR RFP | EPR (Everything PR - April 6, 2017)
The New Digital PR Roadmap: How to Secure Earned Media (21 Handshake - April 6, 2017)
Summary Section:
Podcasts for PR Peeps
By Peter Himler
Medium - April 6, 2017
The buzzworthy “Missing Richard Simmons,” Buzzfeed’s “Another Round,” and the #1-rated “S-Town” podcasts surely make for good listening, but for media and tech-obsessed PR pros looking to broaden their horizons, a spate of offerings has emerged. Here are a few worth taking for a stream.
How PR Tech Will Transform the PESO Model (& Your Life)
By Russ Somers
TrendKite - April 6, 2017
There are over 5,000 companies that want to change the way you run your marketing organization, and PR is not immune. So, what is the biggest untapped opportunity to drive change in marketing through technology? And how is it about to shake up the PR pro? Let’s start with the basics...
Pepsi pulls protest-themed video after online outrage
By Russell Working
Ragan - April 6, 2017
With an ad that sought to spark discussion in an era of heated protests, yet another high-profile company stomps its way into a political minefield. It’s rare that an issue can unite both left and right in equal levels of indignation, but Pepsi was forced to pull a new video campaign Wednesday after a major misfire.
Webby (Internet) Awards Adds PR Category
By Jack O'Dwyer
O'Dwyer's - April 6, 2017
The Webby Awards, recognizing promotional excellence on the internet, has added PR as a category. Work by Edelman, DKC, Ogilvy and Havas are nominated.
30 jobs in the PR and marketing world
By Beki Winchel
PR Daily - April 6, 2017
If you’re a female communications student or practicing PR pro, embrace the new digital media landscape with a few tech-savvy tips—and these featured job openings.
Infographic: How PR pros can reach journalists [Infographic]
By Kevin J. Allen
Ragan - April 5, 2017
As newsroom numbers decline and the communication industry grows, securing headlines is harder than ever. The infographic reveals how you can cut through the noise.
The Four Pitfalls (and Fixes) of Your PR Content Strategy
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 6, 2017
There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. But there are easy fixes for each of them.
Considering PR? Remember, Content is King
By Theresa Masnik
SHIFT Communications - April 6, 2017
Considering hiring a PR firm? You may want to do a pulse check on the content you already have control over to help streamline efforts.
What Is A Crisis Preparedness Program? [VIDEO]
Melissa Agnes - April 6, 2017
I’m always talking about developing a crisis preparedness program rather than simply developing a crisis management plan. But what’s the difference and why is a program so much more valuable than a plan? I answer this question in this week’s #crisisready video.
North Carolina Department of Transportation Issues PR RFP | EPR
By Richard D. Pace
Everything PR - April 6, 2017
The North Carolina Department of Transportation (NCDOT) is seeking proposals from a PR agency to provide full-service marketing support to the department’s various marketing, outreach and education programs.
The New Digital PR Roadmap: How to Secure Earned Media
By Isaac Oswalt
21 Handshake - April 6, 2017
There’s a place for “traditional” PR tactics, like pitching reporters, in the digital PR world. Recently, the team here at 21 Handshake has taken a closer look at the world of digital PR. Should you focus your efforts on building relationships with industry journalists on Twitter? Or should your business be connecting with brand evangelists?
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.