Happy Friday! Read today's Daily PR Brief! - April 7th, 2017
Howdy! Here are some of today's best clips:
4 tech trends that are transforming PR (PR Daily - April 7, 2017)
The Benefits of Social Listening: Social Data Is Advantageous for More Than Improving Customer Service (Bulldog Reporter - April 7, 2017)
Six reasons why communication should be part of the productivity debate (Influence Magazine - Chartered Institute of Public Relations - April 7, 2017)
PR Council: Where was the PR counsel at Pepsi? (PR Week - April 7, 2017)
Truth is "Not Dead," Declares Arthur W. Page Society (O'Dwyer's - April 7, 2017)
How PR pros can reach journalists (PR Daily - April 7, 2017) [Infographic]
4 Ways PR Can Help You Achieve Your Marketing Goals (Medium - April 6, 2017)
6 Tips to Skyrocket Your MarCom Results Through Strategic Storytelling (Bulldog Reporter - April 6, 2017)
Future of project engagement (Influence Magazine - Chartered Institute of Public Relations - April 7, 2017)
The Big Question: PR Skills for the Future (Spin Sucks - April 7, 2017)
Summary Section:
4 tech trends that are transforming PR
By Rasmus Hallgren
PR Daily - April 7, 2017
With the rise of social media marketing, the demand for video content and the call for analytics to drive campaigns, communicators must expand their skills and refine their efforts. Here’s how.
The Benefits of Social Listening: Social Data Is Advantageous for More Than Improving Customer Service
By Richard Carufel
Bulldog Reporter - April 7, 2017
Social listening is the process of collecting social data by monitoring terms, names and products associated with your brand and industry, and new research from research and reviews platform Clutch shows businesses that use social listening tools to actively monitor online conversations benefit from access to real-time feedback to improve products and services (25%), attract new customers (24%) and improve customer service (21%).
Six reasons why communication should be part of the productivity debate
By Amanda Coleman
Influence Magazine - Chartered Institute of Public Relations - April 7, 2017
It is easy to focus on working conditions, lazy employees or a lack of investment in technology but there are ways that communicators can help improve productivity.
PR Council: Where was the PR counsel at Pepsi?
By Sean Czarnecki
PR Week - April 7, 2017
A communications executive could have helped Pepsi avoid the embarrassment caused by its ill-considered ad starring Kendall Jenner, according to the industry body.
Truth is "Not Dead," Declares Arthur W. Page Society
By Jack O'Dwyer
O'Dwyer's - April 7, 2017
Attacking fears that truth might be “dead,” a thought proposed by the April 3 Time mag, the Arthur W. Page Society this week reaffirmed its commitment to truth and facts and said journalists and PR people must work closely together.
How PR pros can reach journalists [Infographic]
By Kevin Allen
PR Daily - April 7, 2017
As newsroom numbers decline and the communication industry grows, securing headlines is harder than ever. The infographic reveals how you can cut through the noise.
4 Ways PR Can Help You Achieve Your Marketing Goals
By S. Fouladgar-Mercer
Medium - April 6, 2017
In a perfect world, public relations and marketing teams would work together more often to achieve common goals. Because I believe so strongly in the power of a PR-Marketing partnership, I wanted to share a few ways PR can help marketers achieve their ever-growing list of goals.
6 Tips to Skyrocket Your MarCom Results Through Strategic Storytelling
By Richard Carufel
Bulldog Reporter - April 6, 2017
In an ever-changing, high-tech world, PR isn’t just about reaching the right media outlets. Here are five ways to get optimal value out of your next B2B PR camp
Future of project engagement
By Stuart Thomson
Influence Magazine - Chartered Institute of Public Relations - April 7, 2017
The engagement with the local community is arguably the most important part of project development. Sadly, too often it is simply viewed as ‘something that has to be done’. At the same time, community expectations are rising. So what does this mean for the future of project engagement?
The Big Question: PR Skills for the Future
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 7, 2017
On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice.
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