Howdy! Read today's Daily PR Brief! - April 10th, 2017
Howdy! Here are some of today's best clips:
The 10 Most Important Social Media Metrics to Monitor (Mention Blog - April 10, 2017)
PR Daily Awards Winners 2016 (PR Daily - April 10, 2017)
Some PR Axioms That Need Rethinking (PR News - April 7, 2017)
Tempo Presents: The Future of PR with Sandra Fathi, President of Affect (BusinessWire - April 10, 2017) [VIDEO]
The Human Side of Reputation Management (O'Dwyer's - April 10, 2017)
Why marketers’ Google boycott is a PR move (PR Daily - April 10, 2017)
How to reverse the decline in CEO trust (Ragan - April 9, 2017)
Who Will Trust Your Organization In a Crisis? (Bulldog Reporter - April 10, 2017)
A (Global) Question of Trust - Views from PR Experts (Landis Communications INC. - April 10, 2017)
Contacting Bloggers and Journalists: A How To (Business 2 Community - April 10, 2017)
3 critical steps for successful collaboration with a thought-leader (Axia Public Relations - April 10, 2017)
Summary Section:
The 10 Most Important Social Media Metrics to Monitor
By Patrick Whatman
Mention Blog - April 10, 2017
Trying to prove the value of your social media marketing? Here are the 10 most important social media metrics to monitor.
PR Daily Awards Winners 2016
PR Daily - April 10, 2017
Here are the winners and honorable mention recipients for Ragan’s 2016 PR Daily Awards.
Some PR Axioms That Need Rethinking
By Arthur Solomon
PR News - April 7, 2017
Some things never change. That’s true in PR, too. Those who advocate change are seen as mavericks and tend to be ostracized. The result is that, well, things change way too slowly. Here's a list of PR sacred cows that need to be challenged.
Tempo Presents: The Future of PR with Sandra Fathi, President of Affect [VIDEO]
BusinessWire - April 10, 2017
Business Wire recently had #CommPro Sandra Fathi, president of Affect, stop by and offer some insight into the current and future trends in public relations.
The Human Side of Reputation Management
By Cylvia Hayes
O'Dwyer's - April 10, 2017
Shifting an out of control narrative, influencing SEO results, developing some friendlies in the press and building platforms for getting your own story out are all essential. But I also know from painful first-hand experience, that while all of that external work is important, it’s the internal work that can make or break someone going through a public crisis.
Why marketers’ Google boycott is a PR move
By Stefan Michel
PR Daily - April 10, 2017
Several organizations are pulling ads on the search engine giant, because ads might be shown next to inappropriate content. Here’s why it’s more about publicity than outrage.
How to reverse the decline in CEO trust
By Chuck Gose
Ragan - April 9, 2017
Visibility is just one factor; employees want real-time interaction with their leaders. Participation in workplace conversations—face to face, or via technology—can close that gap.
Who Will Trust Your Organization In a Crisis?
By Diane Aboulafia
Bulldog Reporter - April 10, 2017
Trust and transparency—two words tossed around often these days. Knowing who is telling the truth and whether they are telling the full truth is being challenged frequently, from the highest levels of our government, to the C-Suites across the country. Trust isn’t attached to a title. It’s built over time. When a crisis hits, is your organization ready? Will you be trusted?
A (Global) Question of Trust - Views from PR Experts
By Anne Green, president and CEO of CooperKatz
Landis Communications INC. - April 10, 2017
Below are the direct insights of PRGN leaders from Europe, the Middle East, Africa, Asia and South America – ending with several perspectives from my country, the U.S. Together, these communication pros paint a compelling picture of a media landscape under pressure and in a state of change.
Contacting Bloggers and Journalists: A How To
By Mickie E Kennedy
Business 2 Community - April 10, 2017
The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend.
3 critical steps for successful collaboration with a thought-leader
By Yulia Dianova
Axia Public Relations - April 10, 2017
Thought-leaders are experts in their industries and are able to influence the opinions and decisions of their audience. Not every entrepreneur will be an influencer. But even if you aren’t an industry thought-leader, you can collaborate with one. This is a great opportunity to gain new opportunities and leads for your business and potentially become a thought-leader yourself.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.