Hello! Read today's Daily PR Brief! - April 11th, 2017
Hello! Here are some of today's best clips:
Twelve Strategies To Prepare Your Business For A PR Crisis (Forbes - April 11, 2017)
New Research Provides Independent PR Firm Benchmarks (Cision - April 11, 2017)
United offers a primer in how NOT to handle a crisis (PR Daily - April 11, 2017)
7 ways for PR execs to improve their people skills (Ragan - April 10, 2017)
In Memoriam: Public Relations Legend Al Golin Passes Away at Age 87 (Bulldog Reporter - April 10, 2017)
Why Brands Must Personalize the PR Experience (Cision - April 10, 2017)
Survey of PR Firm Leaders: How to Be in the Top 25 Percent (Spin Sucks - April 11, 2017)
How to Use Blogging & PR to Reach New Audiences (SHIFT Communications - April 11, 2017)
3 critical components to becoming a thought-leader in your industry (Axia Public Relations - April 11, 2017)
4 Ways To Master Media Interviews (Even If You've Been Burned Before) (Entrepreneur - April 6, 2017)
Summary Section:
Twelve Strategies To Prepare Your Business For A PR Crisis
Forbes - April 11, 2017
Don't wait until a crisis strikes to develop a PR plan -- by then, it's often too late. Twelve communications executives from Forbes Communications Council share their best advice for preparing your company for a PR disaster well in advance.
New Research Provides Independent PR Firm Benchmarks
By Gini Dietrich, Founder and CEO of Arment Dietrich
Cision - April 11, 2017
As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers.
United offers a primer in how NOT to handle a crisis
By Hinda Mitchell
PR Daily - April 11, 2017
A lack of timeliness, focusing on its own staff instead of consumers and using corporate-speak made the United mea culpa come across as uncaring, says one PR pro.
7 ways for PR execs to improve their people skills
By Carl Thomson
Ragan - April 10, 2017
Many PR and public affairs professionals learn what it takes to manage a team through trial and error. Here are seven tips that can make the difference between being a great manager and one who just muddles through.
In Memoriam: Public Relations Legend Al Golin Passes Away at Age 87
Bulldog Reporter - April 10, 2017
Al Golin, the man who founded what has become one of the world’s largest public relations agencies with a now-famous cold call more than 60 years ago, passed away peacefully Saturday, April 8 at his second home in Scottsdale, Ariz. He was 87 and had never retired, continuing to provide counsel to his namesake firm, even in his final weeks.
Why Brands Must Personalize the PR Experience
By James Rubec
Cision - April 10, 2017
A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority. Then why is there no love for our journalist friends — what if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Survey of PR Firm Leaders: How to Be in the Top 25 Percent
By Sarah Babbitt
Spin Sucks - April 11, 2017
A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth.
How to Use Blogging & PR to Reach New Audiences
By Sarah Babbitt
SHIFT Communications - April 11, 2017
Think earned media is all you new to attract new audiences? Learn how blogging can help turn brands into industry resources and thought leaders.
3 critical components to becoming a thought-leader in your industry
By Yulia Dianova
Axia Public Relations - April 11, 2017
Influencers have a genuine, loyal following because they add real value to their industry. There are three factors that will help you tremendously in your effort to become a thought-leader.
4 Ways To Master Media Interviews (Even If You've Been Burned Before)
By Alysha Light
Entrepreneur - April 6, 2017
In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging. Here’s a tip sheet to help you nail your next interview.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.