Hi! Here's today's Daily PR Brief! - April 12th, 2017
Good day! Here are some of today's best clips:
The One Big Thing Your Company's PR Strategy Is Missing (Forbes - April 10, 2017)
Uber’s head of communications, Rachel Whetstone, is leaving (Recode - April 11, 2017)
PR Pros Weigh in on United Flight Fiasco (O'Dwyer's - April 11, 2017)
Report: PR pros say ‘public relations’ doesn’t describe their future (Ragan - April 11, 2017)
What You Need to Know About Digital PR (Everything PR - April 12, 2017)
If Communications Were Easy, Everyone Would Do It Well (PR News - April 11, 2017)
How Young PR Pros Should Approach Career Advancement (Bulldog Reporter - April 12, 2017)
Infographic: Should I Trendjack on Social Media? (Meltwater Blog - April 12, 2017) [Infographic]
PR Data Insights: Rethinking Narrative Pick-Up (AirPR - April 12, 2017)
Philadelphia Seeking A PR Agency (Everything PR - April 11, 2017)
Summary Section:
The One Big Thing Your Company's PR Strategy Is Missing
By Vuki Vujasinovic
Forbes - April 10, 2017
This post shines a light on the one thing holding back most PR campaigns by startups and challenger brands in Asia and around the world.
Uber’s head of communications, Rachel Whetstone, is leaving
By Kara Swisher
Recode - April 11, 2017
According to an internal email from Uber CEO Travis Kalanick, the company’s high-profile head of communications and policy Rachel Whetstone is departing after two years. The longtime PR pro is being replaced by her deputy Jill Hazelbaker.
PR Pros Weigh in on United Flight Fiasco
By Jon Gingerich
O'Dwyer's - April 11, 2017
United Airlines has officially dethroned PepsiCo for public relations disaster of the week, after a widely-circulated series of graphic videos showed a passenger being manhandled and forcibly removed from a Sunday flight at Chicago’s O’Hare Airport.
Report: PR pros say ‘public relations’ doesn’t describe their future
By Kevin J. Allen
Ragan - April 11, 2017
A recent survey revealed that a majority of public relations executives believe the industry as it is now will not describe their roles in the future. Many believe it’s moving to the marketing side.
What You Need to Know About Digital PR
By Aaron Sarno
Everything PR - April 12, 2017
Digital PR brings the power of the internet to bear, including SEO, link-building, quicker analytics, and more possibilities for content to travel within days of the initial release through influencers’ blogs or well-placed story on a media website.
If Communications Were Easy, Everyone Would Do It Well
By Seth Arenstein
PR News - April 11, 2017
“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.”
How Young PR Pros Should Approach Career Advancement
By Ryan Ferguson
Bulldog Reporter - April 12, 2017
Based on the results of a recent study published on TeachMePR, here’s my best advice for acquiring the right skillset to advance your career.
Infographic: Should I Trendjack on Social Media? [Infographic]
By Meltwater
Meltwater Blog - April 12, 2017
Trendjacking is wildly popular. It can garner you kudos or widespread condemnation from fans and influencers. In the always-on social media sphere, knowing when to trendjack or calmly step away from the ledge is a delicate dance.
PR Data Insights: Rethinking Narrative Pick-Up
By Leta Soza
AirPR - April 12, 2017
One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal.
Philadelphia Seeking A PR Agency
By Aaron Sarno
Everything PR - April 11, 2017
The City of Philadelphia, Department of Commerce, Division of Aviation seeks a PR firm to provide on-call public relations support for the Philadelphia International Airport. The successful respondent is expected to communicate with the public, manage public information, public relations and disseminate information regarding specific airport projects to the media, airlines and general public.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.