Howdy! Read today's Daily PR Brief! - April 13th, 2017
Howdy! Here are some of today's best clips:
PR Crisis: Why the United Black Eye Won’t Soon Be Forgotten (Spin Sucks - April 12, 2017)
3 crisis lessons from an Alabama politician’s fall from grace (PR Daily - April 12, 2017)
7 crucial questions journalists should pose to PR pros (Ragan - April 13, 2017)
Sechaba Motsieloa on bridging the in-house/agency divide (The Echo Chamber podcast | Holmes Report - April 13, 2017) [PODCAST]
3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It (PR News - April 12, 2017)
Things to Know Before You Move from a PR Agency to a Startup (Spin Sucks - April 13, 2017)
Most Communicators Think They Have the Right Tools for the Job—Here’s Why They’re Wrong (Bulldog Reporter - April 13, 2017)
How Your News Release Can Help the Media Do Their Job (Cision - April 13, 2017)
Consumers believe brands aren’t honest, but have power to change the world (PR Daily - April 13, 2017)
The Future of Women in PR Leadership Roles & The C-Suite (Gould+Partners - April 13, 2017)
The Collaboration of SEO and Digital PR: Together as One (Impression (UK) - April 13, 2017)
Summary Section:
PR Crisis: Why the United Black Eye Won’t Soon Be Forgotten
By Roland Alonzi
Spin Sucks - April 12, 2017
By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made.
3 crisis lessons from an Alabama politician’s fall from grace
By Robert Parmer
PR Daily - April 12, 2017
After denying a relationship with his chief advisor and other illegal activities, Robert Bentley stepped down as governor and pleaded guilty to criminal charges. Here are the takeaways.
7 crucial questions journalists should pose to PR pros
By Julia Sahin
Ragan - April 13, 2017
Asking about deadlines, accessibility and the ‘next big thing’ should be standard procedure for reporters and producers, yet they are often overlooked. Here are seven key questions that journalists in every medium should ask PR pros.
Sechaba Motsieloa on bridging the in-house/agency divide [PODCAST]
The Echo Chamber podcast | Holmes Report - April 13, 2017
Former McDonald's South Africa corporate affairs chief Sechaba Motsieloa joins the Echo Chamber to discuss his move to agency side, which sees him now lead Magna Carta, one of the country's biggest PR firms.
3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It
By Kristina Libby - Professor at the U. of Florida; CEO of S.W.C.
PR News - April 12, 2017
Many brands often develop myopic views around their categorized and quantified loyalty group, which limits the ability to reach a larger group of customers. Here are three considerations to keep in mind for any customer community strategy.
Things to Know Before You Move from a PR Agency to a Startup
By Rafal Salak
Spin Sucks - April 13, 2017
What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch.
Most Communicators Think They Have the Right Tools for the Job—Here’s Why They’re Wrong
By Joe Staples - Chief Marketing Officer, Workfront
Bulldog Reporter - April 13, 2017
Ask marketing and communications professionals if they’ve got the right tools for the job and two out of three will tell you they’re pretty well set. But ask them to describe the problems they encounter with projects and you’ll hear that work moves too slowly, revenue opportunities are lost, and costs go up as timelines slip. Maybe the toolkit they’re using isn’t quite up to the job after all?
How Your News Release Can Help the Media Do Their Job
By Jennifer Tolhurst
Cision - April 13, 2017
It’s in the best interest of brand communicators to ensure their news release helps journalists do their job, in the face of limited time and resources. That means following a few key strategies to increase the chance of earned media pick-up.
Consumers believe brands aren’t honest, but have power to change the world
By Kevin Allen
PR Daily - April 13, 2017
A recent survey revealed that more than 40 percent of consumers believe that organizations are less truthful than 20 years ago, but that they can affect positive change.
The Future of Women in PR Leadership Roles & The C-Suite
By Rick Gould, Managing Partner of Gould+Partners
Gould+Partners - April 13, 2017
Women hold strong positions in the PR Industry. Here we explore how women should be in key management positions and how to put them there.
The Collaboration of SEO and Digital PR: Together as One
By Chloe Fair
Impression (UK) - April 13, 2017
I have compiled my own outreach strategy which combines onpage SEO, traditional link building, Digital PR techniques and good old journalism with a strategic and technical mind. I have also listed some challenges that we have faced here at Impression and some solutions that have come from our integrated SEO and Digital PR approach.
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