Happy Friday! Here's today's Daily PR Brief! - April 14th, 2017
Happy Friday! Here are some of today's best clips:
Nine Effective Mediums For Communicating With The Media (Forbes - April 13, 2017)
How to help your execs avoid 4 common PR mistakes (PR Daily - April 14, 2017)
Steve Lipin Leaving Brunswick To Launch New Advisory Firm (The Holmes Report - April 13, 2017)
The United Incident and Crisis Response: How to Crash and Burn Your Reputation in Two Easy (Mis)steps (Bulldog Reporter - April 14, 2017)
4 Ways PR Pros Can Better Target Media and Influencers (Cision - April 14, 2017)
Risky Business: How to Win at PR Against a Giant Competitor (Meltwater Blog - April 14, 2017)
An Exec’s Guide to LinkedIn: Quick Tips For Boosting Presence (SHIFT Communications - April 14, 2017)
3 Ways PR Pros Can Make Their Clients Easier to Reach (Bulldog Reporter - April 14, 2017)
Why should my company care about blogging? (Axia Public Relations - April 14, 2017)
5 Ways Monitoring Improves Social Media Support (Mention Blog - April 13, 2017)
Summary Section:
Nine Effective Mediums For Communicating With The Media
By Forbes Communications Council
Forbes - April 13, 2017
When pitching your story to the media, choose the medium -- be it face-to-face or via email -- that will resonate the most.
How to help your execs avoid 4 common PR mistakes
By Wojtek Dabrowski
PR Daily - April 14, 2017
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
Steve Lipin Leaving Brunswick To Launch New Advisory Firm
The Holmes Report - April 13, 2017
Steve Lipin, who joined Brunswick’s US operations in 2001 and helped to build the firm into a leader in the market, is leaving to start his own communications advisory firm.
The United Incident and Crisis Response: How to Crash and Burn Your Reputation in Two Easy (Mis)steps
By Sergio Roitberg - President and CEO of Newlink
Bulldog Reporter - April 14, 2017
Our digital age turned the world into a small town. Any misstep is witnessed—in real time—and judged by the world community. In that sense, there’s a saying in Spanish that roughly translates as “small town, big hell”.
4 Ways PR Pros Can Better Target Media and Influencers
By Amy-Louise Tracey - Communications Manager, CNW Group
Cision - April 14, 2017
The best way to get your story the coverage it deserves is by targeting the right influencers. We asked our experts for advice as to how PR pros can better target media and influencers.
Risky Business: How to Win at PR Against a Giant Competitor
By Cheryl Conner
Meltwater Blog - April 14, 2017
This question comes up frequently among our clients. Suppose your product outclasses a giant industry leader such as Google or Facebook in a highly visible way. Now what? How to win at PR against a giant competitor?
An Exec’s Guide to LinkedIn: Quick Tips For Boosting Presence
By Amanda Grinavich
SHIFT Communications - April 14, 2017
LinkedIn offers a world of opportunity for business leaders. How can an executive grow his or her presence there? Here are a few quick tips to get started.
3 Ways PR Pros Can Make Their Clients Easier to Reach
By Sarah Gulbrandsen, Director of Marketing and Culture, RingPartner
Bulldog Reporter - April 14, 2017
Your PR efforts may drive exposure but ultimately if your client does not make themselves easy to reach, these campaigns will fail. That is why public relations professionals should look to PPC best practices when working with marketers to optimize a company’s communications.
Why should my company care about blogging?
By Lisa Goldsberry
Axia Public Relations - April 14, 2017
Research shows there are more than 150 million blogs in the world. Does your company have one of them? More importantly, should you really care? Once you understand the true benefits of blogging for your company, you’ll realize that you really can’t do without it.
5 Ways Monitoring Improves Social Media Support
By Joei Chan
Mention Blog - April 13, 2017
Learn how monitoring helps you save time, prioritize, and just make your social media support so awesome that your customers keep coming back for more.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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