Hello! Read today's Daily PR Brief! - April 18th, 2017
Hello! Here are some of today's best clips:
How social media turned United’s PR flub into a firestorm (L.A. Biz - April 18, 2017)
Omnicom PR revenue up 1.8% in Q1 (PR Week - April 18, 2017)
7 response modes for a crisis (PR Daily - April 18, 2017)
4 vital health communications questions you need answered (Ragan - April 17, 2017)
Create a Content Hub that Drives PR Results (Cision - April 18, 2017)
How to use social media for Public Relations? (Influence Magazine - Chartered Institute of Public Relations - April 18, 2017)
Throwing Shade on Social: Newsjacking and Negative PR (Meltwater Blog - April 18, 2017)
Will AI Steal Your PR Job? (SHIFT Communications - April 18, 2017)
Kill the Messenger: Is There Really a Need for Startup PR? (Business 2 Community - April 17, 2017)
5 ways PR can generate buzz for your business (Axia Public Relations - April 18, 2017)
Delta Weighs in on United’s PR Nightmare (Everything PR - April 17, 2017)
Summary Section:
How social media turned United’s PR flub into a firestorm
By Anjana Susarla, Associate Professor of Information Systems, Michigan State University
L.A. Biz - April 18, 2017
Recent PR stumbles by United Airlines and Uber illustrate the challenges for businesses in an age when citizen activism is amplified by social media.
Omnicom PR revenue up 1.8% in Q1
By Frank Washkuch
PR Week - April 18, 2017
Omnicom Group’s PR revenue grew 1.8% organically in the first quarter to $325.3 million. As-reported growth for the PR sector was 2% in the period.
7 response modes for a crisis
By Brad Phillips, President of Phillips Media Relations
PR Daily - April 18, 2017
As quickly as print journalists would jump on a misstep or controversy, today's online news hawks (including the citizenry at large) make it essential to reply quickly and potently.
4 vital health communications questions you need answered
Ragan - April 17, 2017
We all have burning questions about our industries, and health care communicators are no different. Here are just a few of the quandaries that might keep an astute health PR/communications pro up at night.
Create a Content Hub that Drives PR Results
By Gini Dietrich
Cision - April 18, 2017
Owned media is the most important element of your PESO communications strategy. That’s why it’s where I always recommend one starts when implementing this approach. Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. And that just doesn’t cut it.
How to use social media for Public Relations?
By Anna Marsh
Influence Magazine - Chartered Institute of Public Relations - April 18, 2017
Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Here are some stress-free techniques to make sure a customary PR movement is leveraging social media to aid make results online.
Throwing Shade on Social: Newsjacking and Negative PR
By Mai Le
Meltwater Blog - April 18, 2017
A new trend for PR messages includes throwing shade on social when a competitor is down or receiving media scrutiny because of a marketing campaign. Following the kudos Wendy’s received by throwing shade on Twitter about McDonald’s current use of frozen beef, will more brands get bolder in calling out their competition?
Will AI Steal Your PR Job?
By Cathy Summers
SHIFT Communications - April 18, 2017
What do we do to stay relevant in the age of AI? Here are a few considerations to ensure humans always have a place in the workplace.
Kill the Messenger: Is There Really a Need for Startup PR?
By John Eidson
Business 2 Community - April 17, 2017
Today, there are 5 people to every 1 journalist today, double the rate from a decade ago. Many of these reporters receive hundreds of pitches a day. And because they’re human too, in order to arrest them and get them to engage with our stories we have to break through a lot of additional noise, aka a nauseating amount of texts, Snaps, YouTube videos, Tinder swipes, ads, etc.
5 ways PR can generate buzz for your business
By Lisa Goldsberry
Axia Public Relations - April 18, 2017
When you hear buzzing around a beehive, you know something exciting is going on. You can say the same for business. People tend to gather around wherever things are happening. That’s why it’s vital to generate buzz for your business – and public relations can help.
Delta Weighs in on United’s PR Nightmare
By Ronn Torossian
Everything PR - April 17, 2017
It’s been a rough week or two for United Airlines, and that opened up a prime opportunity for another airline to cash in and grab some clients. Enter Delta.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.