Howdy! Check out today's Daily PR Brief! - April 19th, 2017
Howdy! Here are some of today's best clips:
4 ways traveling can make you a better PR pro (PR Daily - April 18, 2017)
Eliminate miscommunication in text and chat (Ragan - April 19, 2017)
Hotels.com Consolidates EMEA PR Duties With Cohn & Wolfe (The Holmes Report - April 19, 2017)
Social Strategist’s PR Nightmare: Why United Airlines’ Woes Had Nothing to Do with Social Media (Bulldog Reporter - April 19, 2017)
How to Scale a Service Business with These 10+ Ideas (Spin Sucks - April 19, 2017)
5 steps to craft a crisis communications plan (PR Daily - April 19, 2017)
Storytelling at a Massive Scale (AirPR - April 19, 2017)
Authentic PR: Giving it a human touch (Axia Public Relations - April 19, 2017)
How To Research Journalists Before They Research You (And Your CEO) (Business 2 Community - April 18, 2017)
How Will the IoT Era Affect PR? | March Communications (March Communications - April 18, 2017)
Alaska Seeks Tourism PR Agency - Travel PR Request for Proposal (Everything PR - April 18, 2017)
Summary Section:
4 ways traveling can make you a better PR pro
By Sarah Elson
PR Daily - April 18, 2017
You might not think backpacking would enhance your career, but one communicator says solo travel in Southeast Asia has sharpened her skills and buoyed her self-esteem. Here’s how.
Eliminate miscommunication in text and chat
By Tim Eisenhauer
Ragan - April 19, 2017
A single misinterpreted text can affect your organization’s bottom line. Here’s what to watch out for—and how to get your message across clearly.
Hotels.com Consolidates EMEA PR Duties With Cohn & Wolfe
By Arun Sudhaman
The Holmes Report - April 19, 2017
Hotels.com has consolidated EMEA consumer PR duties with Cohn & Wolfe, following a competitive review that covered 15 markets in the region.
Social Strategist’s PR Nightmare: Why United Airlines’ Woes Had Nothing to Do with Social Media
By Jay York, Senior Social Media Strategist, EMSI Public Relations
Bulldog Reporter - April 19, 2017
As a social media manager who manages many corporate campaigns for my agency’s clients, I can’t help but sympathize with the poor soul who handles United Airlines’ social media accounts.
How to Scale a Service Business with These 10+ Ideas
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 19, 2017
It's not easy to scale a service business because we sell people's brains. And adding brains is not an inexpensive undertaking. Here are ten ideas to scale.
5 steps to craft a crisis communications plan
By Rachel Wright
PR Daily - April 19, 2017
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
Storytelling at a Massive Scale
By Rebekah Iliff, Chief Strategy Officer, AirPR
AirPR - April 19, 2017
Telling a single story is one thing, but what if you do PR for a global brand with dozens of stories to tell at any given moment? Storytelling smarts await.
Authentic PR: Giving it a human touch
By Wendy Bulawa Agudelo
Axia Public Relations - April 19, 2017
Storytelling is definitely an art form. And when you do it correctly, it turns an average PR pro into a genuine rock star.
How To Research Journalists Before They Research You (And Your CEO)
By Paul Maccabee on Google Plus
Business 2 Community - April 18, 2017
What follows is a guide to how our PR agency (and your PR staff) can go Sherlock on the media: to better understand their beats, make it more likely the writer will be interested in your story, alert you to any conflicts they might have and identify traits that could forge a bond between the reporter and your executive (wait – both your company’s CEO and the editor in question share an obsessive love for Jimi Hendrix bootlegs? Shazam!).
How Will the IoT Era Affect PR? | March Communications
By Caroline Watson
March Communications - April 18, 2017
The coming IoT era is positioned to shape everything we do, from restocking groceries to PR and comms strategies. How will the IoT affect the PR industry?
Alaska Seeks Tourism PR Agency - Travel PR Request for Proposal
By Richard D. Pace
Everything PR - April 18, 2017
The Alaska Travel Industry is seeking a media relations firm to promote Alaska’s Tourism Marketing Program. The Alaska Travel Industry Association (ATIA) is the leading non-profit, member-based trade association for the travel industry in Alaska.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.