Hello! Here's today's Daily PR Brief! - April 20th, 2017
Hello! Here are some of today's best clips:
PR nightmares that were disasters waiting to happen (CIO - April 19, 2017)
McDonald's quietly builds a team of in-house 'storytellers' (PR Week - April 20, 2017)
What PR pros can learn from marketing marijuana (PR Daily - April 20, 2017)
30 jobs in the PR and marketing world (Ragan - April 19, 2017)
Crisis Communications Lessons from the Delta Power Outage (Spin Sucks - April 20, 2017)
4 ways brand managers can address social issues (PR Daily - April 18, 2017)
5 Pitches That Journalists Don’t Care About (Public Relations Society of America - April 19, 2017)
How Agencies Use Monitoring to Deliver Rockstar Service (Mention Blog - April 19, 2017)
Should companies pay their PR interns? (Communications Conversations - April 20, 2017)
How citizen journalism impacts PR (Axia Public Relations - April 20, 2017)
How to reverse the decline in CEO trust (PR Daily - April 20, 2017)
Summary Section:
PR nightmares that were disasters waiting to happen
By Samantha Leggat
CIO - April 19, 2017
The recent Pepsi, United, Fox and Facebook PR crises could have been predicted if corporate morals and business strategies were better known and frankly, higher quality. The issue is not that these companies have communications disasters to deal with - it's that they have a moral bankruptcy that led to the gaffes, and it could have been avoided: It's called human decency.
McDonald's quietly builds a team of in-house 'storytellers'
By Diana Bradley
PR Week - April 20, 2017
McDonald’s is putting together a team of staffers focused on telling stories on behalf of the fast-food chain, according to a job post on the brand’s website. "We are building a team that is changing the perceptions of one of the most recognized brands in the world," the company said in the job description, which is posted on its careers site.
What PR pros can learn from marketing marijuana
By Beki Winchel
PR Daily - April 20, 2017
As support for legalization grows, so do promotional, media relations and ‘influencer’ campaign opportunities. Communicators of all stripes can take a page from this playbook.
30 jobs in the PR and marketing world
Ragan - April 19, 2017
You could work under the golden arches in this week’s featured job listing at McDonald’s. Not the position for you? See what else we have in this week’s professional pickings.
Crisis Communications Lessons from the Delta Power Outage
By Tony Tie
Spin Sucks - April 20, 2017
Crisis communications happen whether we like it or not. Here is how to effectively de-escalate and weather the storm through effective crisis communications.
4 ways brand managers can address social issues
By Kina Leclair
PR Daily - April 18, 2017
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
5 Pitches That Journalists Don’t Care About
By Beki Winchel
Public Relations Society of America - April 19, 2017
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible.
How Agencies Use Monitoring to Deliver Rockstar Service
By Brittany Berger
Mention Blog - April 19, 2017
See how six digital marketing agencies use media monitoring and social listening to make their clients happier and deliver rockstar service.
Should companies pay their PR interns?
By Arik Hanson, Principal of ACH Communications
Communications Conversations - April 20, 2017
Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I spoke with, an interesting discussion broke out around internships. Specifically: Should companies pay their PR interns?
How citizen journalism impacts PR
By Wendy Bulawa Agudelo
Axia Public Relations - April 20, 2017
For PR people, this new reality poses various hurdles. What steps can PR pros take to properly prepare themselves for media attention resulting from the influence of citizen journalists? Here are three steps to consider when working in the age of citizen journalism.
How to reverse the decline in CEO trust
By Chuck Gose
PR Daily - April 20, 2017
The Edelman Trust Barometer and Gatehouse's State of the Sector report are must-reads for anyone in leadership and employee communications. When viewed side by side, the reports show a dangerous gap that communicators ought to heed. Visibility is just one factor; employees want real-time interaction with their leaders. Participation in workplace conversations—face to face, or via technology—can close that gap.
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All reports made with the help of Report Mule.