It's Friday! Enjoy today's Daily PR Brief! - April 21st, 2017
Happy Friday! Here are some of today's best clips:
What happens to PR if Twitter folds? (Ragan - April 21, 2017)
Learning From Juicero's Response To A Very Bad Day In PR (Forbes - April 21, 2017)
3 lessons from Starbucks’ ‘Unicorn Frappuccino’ (PR Daily - April 21, 2017)
Copyright ‘safe harbor’: A primer for PR pros (Ragan - April 20, 2017)
Pepsi and the dangers of politicising brands (Influence Magazine - Chartered Institute of Public Relations - April 21, 2017)
Five Steps to the Perfect PR Measurement Dashboard (PR News - April 21, 2017)
United Airlines – more to reputation than a share price (Influence Magazine - Chartered Institute of Public Relations - April 21, 2017)
Can brands play it safe anymore? (PR Daily - April 21, 2017)
The Big Question: How PR Pros Can Fight Fake News (Spin Sucks - April 21, 2017)
A corporate communicator’s guide to abbreviations (PR Daily - April 21, 2017)
Public Relations: In History, at Crossroads and in the Future (CommPro - April 20, 2017)
Summary Section:
What happens to PR if Twitter folds?
By Chris Abraham, Founder of Gerris Digital
Ragan - April 21, 2017
Reports of Twitter’s imminent demise have been greatly exaggerated—but what if they’re not? The microblogging platform is struggling. If it goes belly up, what’s next for communicators?
Learning From Juicero's Response To A Very Bad Day In PR
By Cheryl Conner
Forbes - April 21, 2017
A negative article has unleashed a storm of bad PR for Juicero. But here's what entrepreneurs can learn from their artful response.
3 lessons from Starbucks’ ‘Unicorn Frappuccino’
By Beki Winchel
PR Daily - April 21, 2017
The sugar-laden beverage is available for a limited time, and many consumers are running to get one—and share their experiences.
Copyright ‘safe harbor’: A primer for PR pros
By Steve Gillen and Sean Owens
Ragan - April 20, 2017
The Digital Millennium Copyright Act serves to police online content, so don’t mistakenly error. Protect your organization or client and avoid legal repercussions by following these steps.
Pepsi and the dangers of politicising brands
By Rob Smith
Influence Magazine - Chartered Institute of Public Relations - April 21, 2017
It’s two weeks since the launch of Pepsi’s controversial advert featuring Kendall Jenner easing racial tension with a cold beverage but the story is still fizzing away.
Five Steps to the Perfect PR Measurement Dashboard
By Seth Arenstein
PR News - April 21, 2017
How many times have you heard communicators say, “If I can just get the right dashboard, my work life will be so much better”? Sadly, those communicators are suffering from the dashboard-as-magic-bullet syndrome.
United Airlines – more to reputation than a share price
By Nikki Francis-Jones
Influence Magazine - Chartered Institute of Public Relations - April 21, 2017
The jury’s out on the full scale of the reputational damage to United Airlines in pure financial terms up to this point, but it’s my bet that the reckoning will come. Attention spans in the digital age are short, but once the initial shock gives way to humour and the bad taste jokes start, fewer people will want to be associated with an airline whose judgement has been shown to be so flawed. There’s more to a reputation than a share price.
Can brands play it safe anymore?
By Jeremy Epstein
PR Daily - April 21, 2017
For a long time, companies tried to be apolitical, staying out of divisive issues. In the near future, a business that doesn't take sides on a divisive issue will have a scant few customers.
The Big Question: How PR Pros Can Fight Fake News
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 21, 2017
On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" Here is what seven experts had to say.
A corporate communicator’s guide to abbreviations
By Laura Hale Brockway
PR Daily - April 21, 2017
Though you should take care to avoid jargon in your pitches, press releases and other copy, you will probably encounter many of these business abbreviations.
Public Relations: In History, at Crossroads and in the Future
By Frank Strong, Founder & President, Sword and the Script Media
CommPro - April 20, 2017
There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. I present for your consideration, three links I’ve vetted and suggest for your perusal.
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