Check out today's Daily PR Brief! - April 25th, 2017
Hi! Here are some of today's best clips:
Today's PR people need to understand algorithms to achieve cut-through (PR Week - April 25, 2017)
The Best Agencies to Work For North America Winners (The Holmes Report - April 25, 2017)
Infographics: Dead—or still a useful tool for communicators? (PR Daily - April 24, 2017)
4 Exercises to Improve Your Networking Skills (PR News - April 24, 2017)
Millennials’ Powerful PR Influence: Gen Yers Are Increasingly Dictating the Health of Nation’s Top Brands (Bulldog Reporter - April 25, 2017)
The Power of Storytelling: An Interview with Linda Rutherford of Southwest Airlines (Institute for Public Relations - April 24, 2017)
Cybersecurity and InfoSec aren’t for PRs to worry about… are they? (Influence Magazine - Chartered Institute of Public Relations - April 25, 2017)
Boost Your Content’s Credibility with These Principles of Journalistic Objectivity (Meltwater Blog - April 25, 2017)
How to Ramp Up a New Account (Pt. 1) (SHIFT Communications - April 25, 2017)
Five reasons to love working in public relations (Media Update - April 25, 2017)
PR Pros: Take a Seat at the Table (CommPro - April 24, 2017)
Summary Section:
Today's PR people need to understand algorithms to achieve cut-through
By Jim Hawker, Co-founder and Director, Threepipe
PR Week - April 25, 2017
The days when PR effort was simply measured by weight of media coverage and spurious and meaningless metrics are almost gone.
The Best Agencies to Work For North America Winners
The Holmes Report - April 25, 2017
Four agencies in North America were named a Best Agency to Work For in 2017, ahead of four finalists in each category.
Infographics: Dead—or still a useful tool for communicators?
By John Egan
PR Daily - April 24, 2017
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
4 Exercises to Improve Your Networking Skills
By Ian James Wright
PR News - April 24, 2017
If you're attending a professional event, you should make the most of your time there, as with any other aspect of your working life. Being a wallflower won't move the needle, so keep the following four things in mind and do the accompanying exercises to set yourself up for success.
Millennials’ Powerful PR Influence: Gen Yers Are Increasingly Dictating the Health of Nation’s Top Brands
Bulldog Reporter - April 25, 2017
With a rising disposable income, interest in new technologies, and changing life stage needs, Millennials are increasingly dictating the health of America’s top brands, according to new research from The Harris Poll.
The Power of Storytelling: An Interview with Linda Rutherford of Southwest Airlines
By Erin Ford
Institute for Public Relations - April 24, 2017
Rutherford, chair of the Institute for Public Relations Board of Trustees, says when it comes to the craft of storytelling, you must form a perspective and have the courage to share it with others.
Cybersecurity and InfoSec aren’t for PRs to worry about… are they?
By Craig McGill
Influence Magazine - Chartered Institute of Public Relations - April 25, 2017
PR firms – from one-person operations to the multinationals – deal daily with a lot of trade secrets and confidential information, lots of people come and go from their offices, accessing networks. How secure are those networks?
Boost Your Content’s Credibility with These Principles of Journalistic Objectivity
By Gregg Litman
Meltwater Blog - April 25, 2017
Fake news is now a real problem and not only for journalists, who worry that their hard-earned credibility is being eroded in a culture that is bombarded with information. Use the principles of journalistic objectivity to build your credibility.
How to Ramp Up a New Account (Pt. 1)
By Natalie Townsend
SHIFT Communications - April 25, 2017
You've won a new account - now what? In this blog post, managers learn what considerations should be made in during the first week to help ensure success.
Five reasons to love working in public relations
Media Update - April 25, 2017
There are many reasons to love working in public relations. Ask a handful of PR professionals and you’ll come across a variety of answers. While some of these answers overlap, others will vary based on the person`s experience.
PR Pros: Take a Seat at the Table
By Wendy Glavin, Founder & CEO, Wendy Glavin Agency
CommPro - April 24, 2017
The National Press Club in Washington, DC was the ideal venue for PR News’ Measurement Conference. Global thought-leaders, 2017 Hall of Famers, and other communications specialists discussed PR and social media measurement strategies and provided case studies.
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