Here's today's Daily PR Brief! - April 26th, 2017
Hello! Here are some of today's best clips:
How to Create Spectacular Visuals for Your PR Content (Spin Sucks - April 25, 2017)
Seven Must-Attend Conferences To Learn About Industry Changes And Innovation (Forbes - April 26, 2017)
PR Needs a New Definition (O'Dwyer's - April 25, 2017)
Seven Women Honored by New York Women in Communications (O'Dwyer's - April 26, 2017)
Announcing PR Daily’s 2016 Visual & Infographics Awards finalists (PR Daily - April 26, 2017)
PR 101 Reminders from United and Pepsi: How to Properly Manage a Public Relations Crisis (Bulldog Reporter - April 26, 2017)
Face Time: It’s More Than Face Value (Institute for Public Relations - April 26, 2017)
Infographic: Journalists Want Brands to Provide Multimedia-Rich Content (Cision - April 26, 2017) [Infographic]
Build a PR partnership that works (PR Daily - April 26, 2017)
How Will the IoT Era Affect PR? (Business 2 Community - April 26, 2017)
5 reasons why DIY public relations is a mistake (Axia Public Relations - April 26, 2017)
Public Relations in a Sensationalist World (Business 2 Community - April 26, 2017)
Summary Section:
How to Create Spectacular Visuals for Your PR Content
By Corina Manea - Chief Community Officer, Arment Dietrich
Spin Sucks - April 25, 2017
You know you need visuals in your PR content, but how do you create those visuals? Here are three easy ways to create spectacular visuals for your content.
Seven Must-Attend Conferences To Learn About Industry Changes And Innovation
Forbes - April 26, 2017
Whether you're looking to network or listen to expert speakers, these are the top conferences agency executives look forward to each year. Forbes Agency Council members share which industry-innovation focused conventions are particularly valuable to them.
PR Needs a New Definition
By Blair Broussard
O'Dwyer's - April 25, 2017
No longer are PR firms measured by loose numbers like ad value equivalency, rather our clients want to see how we go a step further than “perception” and “goodwill.” Bottom line, they want to know how we’re actually getting them revenue. Therefore, the age-old definition of PR is entirely too broad – causing confusion and giving our competition leeway to begin to take over pieces of the pie that are rightfully ours.
Seven Women Honored by New York Women in Communications
By Jane Landers
O'Dwyer's - April 26, 2017
Seven “extraordinary female leaders in the communications industry” were honored April 24 by New York Women in Communications which raised $112,000 for scholarships. It has awarded $1.5M+ for that purpose so far.
Announcing PR Daily’s 2016 Visual & Infographics Awards finalists
PR Daily - April 26, 2017
Good design is essential to any successful communications effort. When superior messaging is wasted on lackluster design, no one wins. The applicants to PR Daily’s 2016 Visual & Infographics Awards avoided this trap and created innovative work that drove results. These beautifully designed submissions were works of marketing art.
PR 101 Reminders from United and Pepsi: How to Properly Manage a Public Relations Crisis
By Caroline Vallila
Bulldog Reporter - April 26, 2017
Recent controversy from United Airlines and Pepsi has put both brands in the ICU. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in similar situations. Since every company should know how to properly manage a PR crisis, here are a few best practices to keep in mind.
Face Time: It’s More Than Face Value
By Leslie O’Connell, Director, strategic communications/corporate at Northwestern Mutual
Institute for Public Relations - April 26, 2017
At a time when there are more ways than ever to communicate and connect with and among employees, one way stands out as enduring: face time. Bringing leaders and employees together – face-to-face – is an essential part of a comprehensive employee communications strategy for every organization.
Infographic: Journalists Want Brands to Provide Multimedia-Rich Content [Infographic]
By Nick Bell
Cision - April 26, 2017
According to the Cision 2017 State of the Media Report, when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.
Build a PR partnership that works
By Jennifer Heilman
PR Daily - April 26, 2017
Hiring a PR firm is only the beginning. Here’s how to make a good first impression and form a productive relationship.
How Will the IoT Era Affect PR?
By Caroline Watson
Business 2 Community - April 26, 2017
The Internet of Things (IoT) is coming fast. At Mobile World Congress, IoT was the top-mentioned technology, beating out much buzzed-about tech like 5G, AI and VR. How exactly will the IoT affect the PR industry?
5 reasons why DIY public relations is a mistake
By Lisa Goldsberry
Axia Public Relations - April 26, 2017
On the internet, you can find do-it-yourself instructions for everything from making jewelry to building rockets. Television is filled with DIY home improvement, decorating and cooking ideas for intrepid go-getters. Still, one area where you should avoid DIY is public relations.
Public Relations in a Sensationalist World
By Candace Huntly
Business 2 Community - April 26, 2017
We want our cake and we want to eat it too… Communications between people and people with brands has become so emotionally charged that we are living in a sensationalist world. But what does sensationalism mean in terms of PR for your brand?
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