Read today's Daily PR Brief! - April 27th, 2017
Howdy! Here are some of today's best clips:
Three Reasons You Should Consider Combining Your PR And Marketing Efforts (Forbes - April 27, 2017)
Infographic: All you need to know about Facebook image sizes (Ragan - April 27, 2017) [Infographic]
30 jobs in the PR and marketing world (PR Daily - April 27, 2017)
How an Effective Comms Strategy Can Help Combat Misunderstandings, False Statements and Even Downright Lies (Bulldog Reporter - April 27, 2017)
‘Hello Gorgeous’: 6 Cool Ideas For Startup PR (Medium - April 26, 2017)
Essential PR lessons from 40 years in communications (Ragan - April 27, 2017)
United chief: Our customers should be the focus of all we do (PR Daily - April 27, 2017)
Corporate Crises for United, Wells Fargo & Others Share a Dysfunctional Commonality: Lack of Clarity (Bulldog Reporter - April 27, 2017)
How PR pros can handle bad press (PR Daily - April 27, 2017)
Lessons for PR from a Winning Sales Team: How to Pitch Media with Persistence and Persuasion (Meltwater Blog - April 27, 2017)
5 Powerful Trends That Will Shape Your PR Tactics (Business 2 Community - April 27, 2017)
Summary Section:
Three Reasons You Should Consider Combining Your PR And Marketing Efforts
By Amy Osmond Cook
Forbes - April 27, 2017
A recent study conducted by the USC Annenberg Center for Public Relations suggests that combining PR and marketing efforts could be the key to unlocking the future of company branding, exposure and revenue. Below are just a few ways you can capitalize on this interdepartmental synergy to realize greater success in your marketing campaigns and business overall.
Infographic: All you need to know about Facebook image sizes [Infographic]
By Robby Brumberg
Ragan - April 27, 2017
The global platform is persnickety about pictures, so here’s a guide to optimizing your visuals on the social network.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - April 27, 2017
Soak up the warmth of a city voted the best place to live in the U.S. with this week’s featured job opening.
How an Effective Comms Strategy Can Help Combat Misunderstandings, False Statements and Even Downright Lies
By Jim Newman
Bulldog Reporter - April 27, 2017
Some say we now live in the “post truth” era. Whatever that means! However, most Americans agree that facts still matter. So what can an organization do when misleading statements or even lies are being circulated about them?
‘Hello Gorgeous’: 6 Cool Ideas For Startup PR
By Cheryl Snapp Conner
Medium - April 26, 2017
This is a challenge that faces nonprofits especially, but applies to every startup organization as well. How do you make a PR impact in the days and years before you can afford to hire public relations staff or agency help?
Essential PR lessons from 40 years in communications
By Michael Geczi
Ragan - April 27, 2017
Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.
United chief: Our customers should be the focus of all we do
By Beki Winchel
PR Daily - April 27, 2017
The airline has announced a list of changes it’s making to regain consumers’ trust. Its CEO said: ‘Our policies got in the way of our values, and procedures interfered in doing what's right.’
Corporate Crises for United, Wells Fargo & Others Share a Dysfunctional Commonality: Lack of Clarity
By Brad Deutser
Bulldog Reporter - April 27, 2017
United Airlines, Uber, Amazon, Wells Fargo, the Academy Awards, and even White House spokesperson Sean Spicer have recently faced public relations challenges that have created significant reputational issues and disruption to their organizations. So, what’s going on here?
How PR pros can handle bad press
By Andrea Holland and Sarah Elder, Co-founders of PR Traction
PR Daily - April 27, 2017
Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand's reputation. Consider these tactics to maneuver your organization through a fallout.
Lessons for PR from a Winning Sales Team: How to Pitch Media with Persistence and Persuasion
By Dan Viron
Meltwater Blog - April 27, 2017
Sales teams and PR professionals have more in common than most people might think. We all pitch stories. Sales teams pitch products or services and try to close deals. In PR, we pitch media to secure coverage. What makes a winning sales team successful? It’s much more than just having the confidence to make a cold call.
5 Powerful Trends That Will Shape Your PR Tactics
By Wendy Marx, President of Marx Communications
Business 2 Community - April 27, 2017
Let’s look at the 5 biggest trends that affect the PR industry as a whole, and how you can adapt your PR campaign to the new rules that emerge.
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