Happy Friday! Here's today's Daily PR Brief! - April 28th, 2017
Happy Friday! Here are some of today's best clips:
Which PR Coverage Produces The Highest Results? This New Poll May Surprise You (Medium - April 28, 2017)
11 ways to make your HARO pitch irresistible (PR Daily - April 28, 2017)
How to Use a Strategic Narrative to Improve PR Relevance (Spin Sucks - April 27, 2017)
PR Drives WPP in Q1 (O'Dwyer's - April 28, 2017)
10 public speaking do’s and don’ts (PR Daily - April 27, 2017)
3 PR lessons from Pope Francis’ TED Talk (PR Daily - April 28, 2017)
Q1 2017: Procurement "Dominant" Says Sorrell As WPP PR Growth Leads Group (The Holmes Report - April 27, 2017)
3 Tips to Make Press Release Quotes Sing (PR News - April 28, 2017)
Does your company have a brand ambassador program? (Axia Public Relations - April 28, 2017)
NYC Mayors Office Seeking Media Firm (Everything PR - April 28, 2017)
The role of PR in lead generation (BIZ Community - April 28, 2017)
Summary Section:
Which PR Coverage Produces The Highest Results? This New Poll May Surprise You
By Cheryl Snapp Conner
Medium - April 28, 2017
Devote your energy to value-add content. As debranding grows more prevalent, the importance of earned media grows.
11 ways to make your HARO pitch irresistible
By Blair Nicole, Founder of Media Moguls PR
PR Daily - April 28, 2017
Help a Reporter Out can be a great media relations tool, but PR pros must hone their pitching skills to stand out in the sea of requests. Follow these tips to make yours sizzle.
How to Use a Strategic Narrative to Improve PR Relevance
By Guy Murrel
Spin Sucks - April 27, 2017
Staying relevant is a lurking concern for many organizations and industries. Some embrace disruption, while others bury their collective heads in the sand. Just look at the taxi cab industry—and what Uber has done. Or, the hospitality industry—and how Airbnb has changed it. Then, take a look at the PR industry.
PR Drives WPP in Q1
By Jon Gingerich
O'Dwyer's - April 28, 2017
PR and public affairs proved WPP’s strongest division during the first quarter of the year, with revenue gains from those subsidiaries up 6.8 percent to £291 million (about $376 million) as well as 4.4 percent on a like-for-like basis.
10 public speaking do’s and don’ts
By Kevin Allen
PR Daily - April 27, 2017
If you’re nervous about giving an upcoming presentation, you’re not alone. Follow this advice to prepare, which can help you power through it.
3 PR lessons from Pope Francis’ TED Talk
By Beki Winchel
PR Daily - April 28, 2017
Brand managers can take inspiration from the pontiff’s address, which warned listeners not to forget those around them and to use their power wisely.
Q1 2017: Procurement "Dominant" Says Sorrell As WPP PR Growth Leads Group
By Arun Sudhaman
The Holmes Report - April 27, 2017
WPP's PR and public affairs firms grew 4.4% in Q1 of this year, but Sir Martin Sorrell suggests marketing industry is "in danger of losing the plot."
3 Tips to Make Press Release Quotes Sing
By Amy Lecza, All Points Public Relations
PR News - April 28, 2017
Most press releases contain quotes that make or break the direction the communication takes. Certainly executives will ask communicators to issue press releases devoid of exciting news. Still there are ways to create interest in a topic that may seem mundane – tap into the story’s human element, identify a hook and ask better questions if you want better quotes.
Does your company have a brand ambassador program?
By Lisa Goldsberry
Axia Public Relations - April 28, 2017
You could be missing key opportunities to build a fan base and ignite a movement around your brand. A brand ambassador is a person who will support your brand and work to influence your target audience.
NYC Mayors Office Seeking Media Firm
By Jason Tannahill
Everything PR - April 28, 2017
The New York City Department of Information Technology and Telecommunications on behalf of the Mayor’s Office of Media and Entertainment, is seeking an appropriately qualified vendor to create and execute public education and media content and campaigns, PSAs and other associated content, purchase media, and advise on targeted media campaigns.
The role of PR in lead generation
By Ronelle Bester, MD of Red Ribbon Communications
BIZ Community - April 28, 2017
With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual impact of their spend.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.