It's a new week! Here's today's Daily PR Brief! - May 1st, 2017
Happy New Week! Here are some of today's best clips:
Small businesses can feel bigger effects from a PR disaster (ABC News - April 26, 2017)
Media samples: Do they increase your chances of earning media coverage? (Axia Public Relations - May 1, 2017)
6 ways PR pros can use conferences to accelerate their careers (PR Daily - May 1, 2017)
Infographic: 23 writing redundancies to avoid (Ragan - April 30, 2017) [Infographic]
PR Agency Perspectives: How to Explain the Press Release vs. Media Pitch to Clients (Bulldog Reporter - April 1, 2017)
Six Reasons Corporate Social Responsibility Campaigns Fail (Spin Sucks - May 1, 2017)
5 simple (and free) small-business PR wins (Ragan - May 1, 2017)
How to Give a Solid Hanshake (Landis Communications INC. - May 1, 2017)
9 things to consider before making the leap to being a solo PR consultant (Communications Conversations - May 1, 2017)
Maximising resilience of health and well-being assets in crisis situations (PR Conversations - May 1, 2017)
The City of San Jose, California Issues Communications RFP (Everything PR - May 1, 2017)
Summary Section:
Small businesses can feel bigger effects from a PR disaster
By Joyce M. Rosenberg
ABC News - April 26, 2017
When a small business has a crisis, it can in some ways be more vulnerable than a behemoth like United Airlines, which got plenty of attention this month after video of a passenger being dragged off a plane went viral. Small businesses don't have big revenue streams and cash reserves to cushion them if customers flee. And negative reviews about a local business can turn away prospective customers for weeks, months or longer.
Media samples: Do they increase your chances of earning media coverage?
By Wendy Bulawa Agudelo
Axia Public Relations - May 1, 2017
Most businesses will happily offer sampling products or review units, given that samples often lead to sales. Does the same theory apply when it comes to the press and earned media coverage?
6 ways PR pros can use conferences to accelerate their careers
By Saul Haufenbredl
PR Daily - May 1, 2017
Industry events can be packed with knowledge and networking opportunities that can boost any communicator’s skills and opportunities. Here’s how to make the most of your time.
Infographic: 23 writing redundancies to avoid [Infographic]
By Robby Brumberg
Ragan - April 30, 2017
Even seasoned writers should be vigilant, lest weak qualifiers such as “maybe” and “perhaps” sneak into sentences. Vague words such as “many” or “few” can sap strength from otherwise vital prose. Fluff is every writer’s enemy. An infographic shares 23 words and phrases to seek and destroy.
PR Agency Perspectives: How to Explain the Press Release vs. Media Pitch to Clients
By Erika Taylor Montgomery, CEO/Chief Publicist and Founder, Three Girls Media
Bulldog Reporter - April 1, 2017
Industry research—and experiences from countless PR pros like you and me—prove time and again that quick, snappy, personalized email pitches are much more likely to achieve the results your clients desire. How do you explain to your clients what they need to know, so they don’t keep running to the press release as the end-all, be-all solution for obtaining editorial media coverage?
Six Reasons Corporate Social Responsibility Campaigns Fail
By Laura Petrolino
Spin Sucks - May 1, 2017
These six reasons hold companies back from successful corporate social responsibility campaigns. Learn why and see examples of companies who get it right.
5 simple (and free) small-business PR wins
By Chad Reid
Ragan - May 1, 2017
Even if your budget is busted, there are plenty of PR plays at your disposal. Here are five simple PR tactics you can use to promote, plug and propel your company toward prosperity.
How to Give a Solid Hanshake
By Ashley Boarman
Landis Communications INC. - May 1, 2017
At the end of the day, people want to make a good first impression that will ideally turn into a positive, lasting impression. Help seal the deal with a solid handshake.
9 things to consider before making the leap to being a solo PR consultant
By Arik Hanson, Principal of ACH Communications
Communications Conversations - May 1, 2017
What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? I asked these fellow solo PRs what tips they would have for someone considering the transition. Here are the top 9 tips they provided.
Maximising resilience of health and well-being assets in crisis situations
By Heather_Yaxley
PR Conversations - May 1, 2017
A comment left by New Zealand PR consultant, Catherine Arrow, on a recent post on my personal blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners.
The City of San Jose, California Issues Communications RFP
By Jason Tannahill
Everything PR - May 1, 2017
The City of San Jose, the Capital of Silicon Valley has issued an RFP for Strategic Business Communications Support Services. The City of San José’s Office of Economic Development requests proposals from qualified contractors to provide full-service communications support services for a multi-faceted communications program over a 24-month period.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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