Howdy! Read today's Daily PR Brief! - May 3rd, 2017
Howdy! Here are some of today's best clips:
Why PR pros make great parents (Ragan - May 3, 2017)
Lessons From The United Airlines PR Crisis: Can Influencers Save The Friendly Skies? (Forbes - May 2, 2017)
11 lies that PR and marketing agencies put forth (PR Daily - May 3, 2017)
Journalist Wish List: Pitching Dos and Don'ts (O'Dwyer's - May 2, 2017)
How to say ‘I’m sorry’ and make it stick (PR Daily - May 3, 2017)
Three Ways Businesses Can Show Transparency To Build Brand Trust (Forbes - May 3, 2017)
How to Add Fake News to Your Crisis Communications Plan (Spin Sucks - May 3, 2017)
PR Industry Makes the Most of Big Changes (O'Dwyer's - May 3, 2017)
Study: How social media sentiment affects your brand's image (PR Daily - May 3, 2017)
How Public Relations Is More Relevant Than Ever - B&T (B&T - May 3, 2017)
Summary Section:
Why PR pros make great parents
By Robby Brumberg
Ragan - May 3, 2017
There’s no right way to raise little ones, and no proven methods of fostering responsible consumption of cookies or “Paw Patrol,” but it’s clear that PR pros have a huge head start when it comes to parenting. Public relations practices, precepts and strategies are ideal training for handling Planet Earth’s bumpiest, most confusing ride. Here are five areas of expertise that make PR practitioners natural shepherds.
Lessons From The United Airlines PR Crisis: Can Influencers Save The Friendly Skies?
By Promise Phelon
Forbes - May 2, 2017
There's a lot that can be learned from the United PR crisis. Analysis on what went wrong and an outline of how influencers can help.
11 lies that PR and marketing agencies put forth
By Victor Clarke
PR Daily - May 3, 2017
If a communications firm tries to secure you as a client with one of these half-truths—or outright falsehoods—run the other way. Here’s the truth behind many common misconceptions.
Journalist Wish List: Pitching Dos and Don'ts
By Gabrielle Jasinski
O'Dwyer's - May 2, 2017
Public relations professionals are tasked with pitching clients’ news to the media. Unfortunately, many journalists find our constant outreach annoying and unhelpful. I asked a few of my reporter friends what PR people can do to make their lives easier. Here’s what they had to say.
How to say ‘I’m sorry’ and make it stick
By Michelle Garrett
PR Daily - May 3, 2017
Love may mean never having to say ‘I’m sorry,’ but organizations can’t afford to flub their apologies. Here’s how to get them right.
Three Ways Businesses Can Show Transparency To Build Brand Trust
By Makenzie Bonham
Forbes - May 3, 2017
While handling corporate communications for a tenured staffing agency, I’ve become familiar with three key areas of business that are crucial for successfully portraying brand transparency. Focusing your sales, marketing and operational efforts on these aspects will inspire customers and clients to rely on and recommend your products and services.
How to Add Fake News to Your Crisis Communications Plan
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 3, 2017
In a world of 5 a.m. tweet storms and the spread of untrue information, every organization needs to add fake news to their crisis communications planning.
PR Industry Makes the Most of Big Changes
By Jon Gingerich
O'Dwyer's - May 3, 2017
The proof is in the numbers. Eight of the top ten firms in O’Dwyer’s rankings of PR firms were up this year, four of them by double digits, accounting for a combined total of more than $1.4 billion in net fees.
Study: How social media sentiment affects your brand's image
By Kevin Allen
PR Daily - May 3, 2017
A recent study revealed that the majority of consumers avoid organizations that have negative online coverage. The results of a Harris Poll study on United’s brand image matches the trend.
How Public Relations Is More Relevant Than Ever - B&T
By Josh Dishman
B&T - May 3, 2017
Does modern-day PR have you in a total state of flux? Well, de-flux your cluttered cranium with this aspirin-like read.
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