Hi! Read today's Daily PR Brief! - May 4th, 2017
Hi! Here are some of today's best clips:
30 jobs in the PR and marketing world (PR Daily - May 4, 2017)
8 ways neglecting social media will hurt your business (Ragan - May 4, 2017)
The Future of PR, Technically Speaking (O'Dwyer's - May 3, 2017)
9 Tips for Building Brand Stories that Can Influence Audience Sentiments (Bulldog Reporter - May 4, 2017)
Communicating Like Never Before is Easier Than You Think (Cision - May 4, 2017)
It’s all in the preparation (Influence Magazine - Chartered Institute of Public Relations - May 4, 2017)
Use strong nouns to fortify your writing (PR Daily - May 4, 2017)
3 Ways Communicators Can Help Restore Public Trust in the Media (Public Relations Society of America - May 4, 2017)
The Power of PR to Build Your Executive Team’s Thought Leadership (Spin Sucks - May 4, 2017)
5 Ways Agencies Can Improve Client Relationships (Mention Blog - May 4, 2017)
The Responsibility of Advertising and PR to the General Public in 2017 (Hubspot - May 4, 2017)
Summary Section:
30 jobs in the PR and marketing world
PR Daily - May 4, 2017
If working for a company voted best place to work appeals to you, this week’s featured job is right up your alley. More and more, culture is crucial for attracting top talent. Exceptional perks and company culture are key components of this week’s featured position.
8 ways neglecting social media will hurt your business
By Laura Donovan, President of The Word Pro
Ragan - May 4, 2017
Your online efforts can determine your company’s success or failure. Ignore popular digital platforms at your peril.
The Future of PR, Technically Speaking
By Dave Dykes and Tommy Morgan
O'Dwyer's - May 3, 2017
You don’t have to work in IT to know technology is changing the way we communicate. With more than one billion active Facebook accounts and over 100 million active Instagram users, digital communications has had a profound effect on the way humans communicate. However, social media isn’t the only thing changing in the digital realm.
9 Tips for Building Brand Stories that Can Influence Audience Sentiments
By Taral Patel, PR executive at PR Mention
Bulldog Reporter - May 4, 2017
Storytelling can be an effective tool to communicate with and motivate the masses, and digital PR agencies are focusing on storytelling in their PR campaigns. While storytelling may seem fairly simple, using brand stories to influence human emotions can be tricky. What makes these stories click in the first place? Why are humans more inclined towards stories? How does building a brand story have an impact on the human psyche?
Communicating Like Never Before is Easier Than You Think
By Stacey Miller
Cision - May 4, 2017
There are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. At the Cision World Tour stop in San Francisco this week, Altimeter principal analyst and visionary Brian Solis shared some of his research based tactics for being positive change agents in our industry.
It’s all in the preparation
By Stuart Thomson
Influence Magazine - Chartered Institute of Public Relations - May 4, 2017
Diane Abbott’s (UK member of Parliament) recent media appearances showed the dangers of poor preparation. Without clear thinking from the very start, a public affairs campaign will fail. So what are the key steps to be taken when preparing a campaign?
Use strong nouns to fortify your writing
By Laura Hale Brockway
PR Daily - May 4, 2017
Be more descriptive in your copy with these alternatives for commonly used terms.
3 Ways Communicators Can Help Restore Public Trust in the Media
By Dean Essner
Public Relations Society of America - May 4, 2017
The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. There are three, key ways that PR agencies and communications professionals can help with the cause.
The Power of PR to Build Your Executive Team’s Thought Leadership
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 4, 2017
There are three really easy ways to use public relations to build your executive team's thought leadership, including media training, blogging, and more.
5 Ways Agencies Can Improve Client Relationships
By Patrick Whatman
Mention Blog - May 4, 2017
Help your agency improve client relationships and keep them coming back for more with these 5 key steps.
The Responsibility of Advertising and PR to the General Public in 2017
By Alex Jones
Hubspot - May 4, 2017
There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. What responsibilities do the PR and ad industries have to the general public in 2017?
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