Happy Friday! Here's today's Daily PR Brief! - May 5th, 2017
Happy Friday! Here are some of today's best clips:
Should a PR Agency Be Active on Social Media (Spin Sucks - May 5, 2017)
How The Perception Of A Good Brand Helps Your Company's Effectiveness (Forbes - May 5, 2017)
Jury announced for Cannes PR Lions for 2017 (PR Week - May 5, 2017)
The Practice of Good Personal PR (O'Dwyer's - May 4, 2017)
Healthcare PR Thriving in Uncertain Times (O'Dwyer's - May 5, 2017)
4 ways to freshen up your writing (PR Daily - May 5, 2017)
How to strengthen your networking game (PR Daily - May 5, 2017)
Impact of Unethical Behavior on Individuals: Companies Can Hide Behind Messaging, But What About the People Involved? (Bulldog Reporter - May 5, 2017)
How to Run a Successful Social Media Advertising Campaign (Meltwater Blog - May 5, 2017)
If you were a journalist, what questions would you ask your company? (Axia Public Relations - May 5, 2017)
Summary Section:
Should a PR Agency Be Active on Social Media
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 5, 2017
Seven experts weigh in on Spin Sucks Big Question, "Should you hire a firm to do social media for your brand that doesn’t do it for its own firm?"
How The Perception Of A Good Brand Helps Your Company's Effectiveness
By Lisa Laine Miller and James Gabriel Brown
Forbes - May 5, 2017
Encourage customers to leave reviews about your brand; people trust reviews nearly as much as they trust recommendations from friends.
Jury announced for Cannes PR Lions for 2017
By Sam Burne James
PR Week - May 5, 2017
Twenty PR leaders have been named on the jury for PR section of the Cannes Lions 2017.
The Practice of Good Personal PR
By David Ritchey
O'Dwyer's - May 4, 2017
We readily point fingers at the shortcomings and public crises of others, but how well are we apprised to our own personal public relations blunders? Let’s take a quick test.
Healthcare PR Thriving in Uncertain Times
By Steve Barnes
O'Dwyer's - May 5, 2017
It was a good year for PR firms boasting major healthcare practices. Each of the top 10 agencies in O’Dwyer’s 2017 Rankings of Healthcare PR firms witnessed upticks in revenue in 2016.
4 ways to freshen up your writing
By Brian Pittman
PR Daily - May 5, 2017
If perpetual deadlines leave you and your copy lifeless, here are four ways to breathe vitality back into your work—and your words.
How to strengthen your networking game
By Jill Schiefelbein
PR Daily - May 5, 2017
For communicators, who you know can make all the difference. Here are the right questions to ask at events to help build mutually-beneficial relationships.
Impact of Unethical Behavior on Individuals: Companies Can Hide Behind Messaging, But What About the People Involved?
Bulldog Reporter - May 5, 2017
We hear about business scandals all the time, from Wells Fargo creating fake bank accounts to increase profits to Hampton Creek’s inflated sales numbers. But what happens to us morally after we do something wrong?
How to Run a Successful Social Media Advertising Campaign
By Meltwater
Meltwater Blog - May 5, 2017
Creating a social media advertising/ social media ad campaign puts you in charge of users you want to target and puts your content into their feed.
If you were a journalist, what questions would you ask your company?
By Lisa Goldsberry
Axia Public Relations - May 5, 2017
What will the journalist ask, and am I prepared to give a great answer? 5 tips to ensure you give media what they really want and earn positive coverage.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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