Hi! Here's your Daily PR Brief! - May 9th, 2017
Hi! Here are some of today's best clips:
8 great ways to make sure your content never gets published (PR Daily - May 9, 2017)
How Community Media Can Thrive Using Strategic Community Management (Forbes - May 9, 2017)
Ben & Jerry's Chris Miller: "Some People Won't Like Your Brand Activism" (The Holmes Report - May 9, 2017)
9 Tips for Writing and Editing Effective Quotes (PR News - May 9, 2017)
USC Annenberg’s 2017 Global Communications Report Predicts Convergence of Marketing and Public Relations (Institute for Public Relations - May 9, 2017)
How to Attract Top-Tier Guest Bloggers to Your Blog (Cision - May 9, 2017)
Top tips for world class international PR and digital marketing (Influence Magazine - Chartered Institute of Public Relations - May 9, 2017)
SMARTER Metrics: Effective KPIs for Marketing and PR pros (Meltwater Blog - May 9, 2017)
Four Career Growth Tips for Millennial PR Professionals (Spin Sucks - May 9, 2017)
7 tips for developing your key messages (Axia Public Relations - May 9, 2017)
Summary Section:
8 great ways to make sure your content never gets published
By Mary Beth Nevulis
PR Daily - May 9, 2017
These missteps can send editors a message that you’re not up to snuff—or that you’re too difficult to work with regularly. Here’s how to step up your game.
How Community Media Can Thrive Using Strategic Community Management
By Genia Stevens, Owner and Managing Partner, Belwah Media
Forbes - May 9, 2017
There are many moving parts to community media management. Here's how to best engage new, existing and potential community members.
Ben & Jerry's Chris Miller: "Some People Won't Like Your Brand Activism"
By Paul Holmes
The Holmes Report - May 9, 2017
“Pissing off some of your customers is one of the smartest decisions you can make,” Christopher Miller, social mission activism manager at Ben & Jerry’s told the Sustainable Brands conference in Madrid this morning, as he provided audience members with tips on “How to Become a Brand Activist.”
9 Tips for Writing and Editing Effective Quotes
By Ian James Wright
PR News - May 9, 2017
A quote from a spokesperson fills in the "why": why your brand is passionate about an issue, why something needed to be done, why something is significant. Tips to keep in mind for writing and editing quotations for a news release.
USC Annenberg’s 2017 Global Communications Report Predicts Convergence of Marketing and Public Relations
By Jamie Honowitz
Institute for Public Relations - May 9, 2017
Both agency and in-house professionals believe that PR will become more closely aligned with marketing over the next five years. Similarly, a majority of marketers believe that the two will be closely aligned in the future. However, 20 percent of marketers believe that PR will become a subset to marketers, compared to five and eight percent of agency and in-house executives respectively.
How to Attract Top-Tier Guest Bloggers to Your Blog
By Susan Payton, President of Egg Marketing & Communications
Cision - May 9, 2017
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?I’ve since honed my strategy and gotten super picky about who I accept as a guest blogger. Here are some tips that I can vouch work.
Top tips for world class international PR and digital marketing
By Jill Coomber - Co-founder, OneChocolate
Influence Magazine - Chartered Institute of Public Relations - May 9, 2017
We’ve been running international consumer and B2B campaigns, for start-ups to megabrands, for the past 25 years so we have rich and deep expertise. We often get into conversations with clients and prospects alike on this, so here’s our eight essential tips to international PR and digital marketing success.
SMARTER Metrics: Effective KPIs for Marketing and PR pros
By Storie Ledger
Meltwater Blog - May 9, 2017
With an ever-growing emphasis placed on connecting PR and marketing actions to outcomes, measuring effective KPIs is more important than ever.
Four Career Growth Tips for Millennial PR Professionals
By Ryan Ferguson, Founder,TeachMePR
Spin Sucks - May 9, 2017
Career growth should be a top priority for any PR professional. Ryan Ferguson shares four career tips for Millennial PR professionals.
7 tips for developing your key messages
By Lisa Goldsberry
Axia Public Relations - May 9, 2017
Suppose you find yourself in an elevator with an important stakeholder in your industry or city. Surprisingly, he notices your company logo on something you’re carrying and asks you to tell him about your company. What will you say? If you’ve developed key messages about your company, the above situation shouldn’t be stressful. If you haven’t created such messages, enlist a public relations firm for help.
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