Howdy! Here's your Daily PR Brief! - May 10th, 2017
Howdy! Here are some of today's best clips:
PR is optimistic, profitable and growing (BIZ Community - May 9, 2017)
Flip the PR Model to Attribute Value and Garner Results (Spin Sucks - May 10, 2017)
ANA finds that 75% of marketers plan to increase spending on PR over the next five years (The Drum - May 9, 2017)
Spirit Airline’s passenger brawl, labor dispute deliver punch to reputation (PR Daily - May 9, 2017)
How to boost coverage of your PR event—even after it’s over (Ragan - May 9, 2017) [Links to PDF]
Weber Shandwick Wins 2017 North American PR Agency Of The Year (The Holmes Report - May 9, 2017)
Why was North Korea ‘FunForLouis’? (Influence Magazine - Chartered Institute of Public Relations - May 10, 2017)
Strong and stable – Does endless message repetition actually work? (Influence Magazine - Chartered Institute of Public Relations - May 10, 2017)
Text100 Steers PR Support for Mercedes-Benz R&D (O'Dwyer's - May 9, 2017)
3 Tips for Writing a PR Pitch That Pays Off (Business 2 Community - May 9, 2017)
Summary Section:
PR is optimistic, profitable and growing
By Danette Breitenbach
BIZ Community - May 9, 2017
The public relations (PR) industry is growing, and not only is it profitable, but it's also optimistic about this profitability despite profit margins being under pressure and clients being more demanding.
Flip the PR Model to Attribute Value and Garner Results
By Gini Dietrich
Spin Sucks - May 10, 2017
Rather than run your next campaign as event-driven, it's recommended you flip the PR model and build a continuous program driven by influencers.
ANA finds that 75% of marketers plan to increase spending on PR over the next five years
By Minda Smiley
The Drum - May 9, 2017
Marketers plan to increase internal staffing and overall spending over the next five years on public relations, according to a recent ANA survey.
Spirit Airline’s passenger brawl, labor dispute deliver punch to reputation
By Russell Working
PR Daily - May 9, 2017
As if canceled flights and an alleged work slowdown weren’t bad enough, Spirit Airline watches an airport fisticuffs go viral on social media.
How to boost coverage of your PR event—even after it’s over [Links to PDF]
By Russell Working
Ragan - May 9, 2017
A new guide from Ragan and Guinness World Records offers tips for securing journalists’ interest before and after.
Weber Shandwick Wins 2017 North American PR Agency Of The Year
The Holmes Report - May 9, 2017
Weber Shandwick was named North American Agency of the Year awards at the SABRE Awards dinner at Cipriani, after earlier taking home Large Agency of the Year honors.
Why was North Korea ‘FunForLouis’?
By Andrew Lowry
Influence Magazine - Chartered Institute of Public Relations - May 10, 2017
As a YouTube star glorifies his trip to a dictatorship, social media networks are becoming ethical minefields for brands.
Strong and stable – Does endless message repetition actually work?
By Robert Taylor
Influence Magazine - Chartered Institute of Public Relations - May 10, 2017
“It is only when you’re sick of hearing yourself repeat the same message over and over again that your audience is just beginning to get it.”
Text100 Steers PR Support for Mercedes-Benz R&D
By Jon Gingerich
O'Dwyer's - May 9, 2017
Text100 has been named agency of record for Mercedes-Benz Research & Development North America, the innovation arm of the luxury vehicle manufacturer.
3 Tips for Writing a PR Pitch That Pays Off
By Kate Sena
Business 2 Community - May 9, 2017
In a world of technology, where face-to-face communication is decreasing, how do you get your pitches to stick with people you may never have met? Here are three tips for writing a PR pitch that pays off on any screen..
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