Hello! Read your Daily PR Brief! - May 11th, 2017
Hello! Here are some of today's best clips:
5 ways to land a story in top-tier publications (PR Daily - May 11, 2017)
Technically, You Need to Know Your Stuff (Finn Partners - May 11, 2017)
30 jobs in the PR and marketing world (PR Daily - May 10, 2017)
Why PR pros make great parents (PR Daily - May 11, 2017)
5 journalism trends affecting PR in 2017 (Ragan - May 10, 2017)
Thought leadership: What it is and how you can attain in (Ragan - May 11, 2017)
TOP 5 PR AGENCIES TO WORK FOR IN EMEA— BEST CONTINENTAL/MIDDLE EAST/AFRICA CONSULTANCY (The Holmes Report - May 10, 2017)
Colin Byrne Steps Down From Weber Shandwick (The Holmes Report - May 11, 2017)
How to Put the Social into Your Public Relations Activities (Cision - May 11, 2017)
Trend: Repurposing Snapchat Stories across other social media channels (Communications Conversations - May 11, 2017)
How to Decide: PR, Marketing or Branding? (Business 2 Community - May 11, 2017)
Summary Section:
5 ways to land a story in top-tier publications
By Blair Nicole
PR Daily - May 11, 2017
Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.
Technically, You Need to Know Your Stuff
By Go'el (Glenn) Jasper
Finn Partners - May 11, 2017
It may be time to spend some time getting up to speed on your client’s space, business and technology. You’ll be a better PR professional and counselor once you do. So how does one go about that? Here are five things every tech PR person should do to get up to speed on a given technology.
30 jobs in the PR and marketing world
PR Daily - May 10, 2017
Strong communications skills play a significant role in hiring decisions. But are verbal or nonverbal skills more important? Find out in this week’s open positions.
Why PR pros make great parents
By Robby Brumberg
PR Daily - May 11, 2017
Public relations disciplines translate well to shepherding small children—and larger humans, too. Here are five areas of expertise that make PR practitioners natural shepherds.
5 journalism trends affecting PR in 2017
By Wendy Marx
Ragan - May 10, 2017
A Cision survey of media professionals shows how they view the shifting world. Heed their insights, and adapt your pitches and other tactics accordingly.
Thought leadership: What it is and how you can attain in
By Wendy Marx, President of Marx Communications
Ragan - May 11, 2017
I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership—and how do you become a thought leader?" Want to become known as a thought leader in your industry? Just follow these six steps.
TOP 5 PR AGENCIES TO WORK FOR IN EMEA— BEST CONTINENTAL/MIDDLE EAST/AFRICA CONSULTANCY
The Holmes Report - May 10, 2017
The Holmes Report's 2017 selections for Best PR Agencies to Work For in Europe, the Middle East and Africa, based on employee research.
Colin Byrne Steps Down From Weber Shandwick
By Arun Sudhaman
The Holmes Report - May 11, 2017
Colin Byrne is stepping down from Weber Shandwick after more than two decades with the world's second-largest PR firm.
How to Put the Social into Your Public Relations Activities
By Gini Dietrich
Cision - May 11, 2017
Every social media post you share is going to be viewed prospective customers and long-time fans, and you want every interaction to be positive. That’s why it’s important to make sure you have a significant social interaction component to your shared media plan.
Trend: Repurposing Snapchat Stories across other social media channels
By Arik Hanson, Principal of ACH Communications
Communications Conversations - May 11, 2017
Walmart repurposed a string of Snapchat stories (I think) and incorporated it into a video they they put together and shared on its Walmart Today Facebook channel. Pretty interesting, right? I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead.
How to Decide: PR, Marketing or Branding?
By Tara Coomans
Business 2 Community - May 11, 2017
Sometimes we find our clients think they need one thing when what they actually need is another. So what’s the difference and when should you use each as a strategy. In truth, your business probably needs ongoing campaigns for each of those, but breaking it down helps prioritize. What’s the difference between marketing, branding and PR?
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