Happy Friday! Read your Daily PR Brief! - May 12th, 2017
Happy Friday! Here are some of today's best clips:
The Big Question: How to Drive PR Results at Trade Shows (Spin Sucks - May 12, 2017)
3 causes of botched corporate apologies (PR Daily - May 12, 2017)
Lessons from the most retweeted tweet ever (Ragan - May 12, 2017)
4 Ways to Emulate Southwest Airlines’ Twitter Style (PR News - May 12, 2017)
How Digital PR Pros Can Cope with Recent Google Search Updates (Cision - May 12, 2017)
Savvy pitching secrets for PR pros (PR Daily - May 12, 2017)
5 Things to Take Away From the New AANA Influencer Guidelines (Edelman - May 12, 2017)
Business Knowledge is Key to Effective Communication (Spin Sucks - May 11, 2017)
How sponsored content can help PR pros earn customer trust (PR Daily - May 12, 2017)
The Simple Tactics Big Brands Aren’t Using to Mitigate Their PR Disasters (Business 2 Community - May 11, 2017)
UN Seeking Communications Agency For Armenia (Everything PR - May 12, 2017)
Summary Section:
The Big Question: How to Drive PR Results at Trade Shows
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 12, 2017
Six experts weigh in on the Spin Sucks Big Question,"How can you drive PR results from your trade show participation?"
3 causes of botched corporate apologies
By Frank Strong, Founder & President, Sword and the Script Media
PR Daily - May 12, 2017
Dithering and denial always make the problem worse, yet corporations just can’t seem to help themselves. When a company is forced to apologize multiple times for the same incident, it’s already blown it.
Lessons from the most retweeted tweet ever
By Beki Winchel
Ragan - May 12, 2017
There’s no exact equation to make a tweet go viral, but brand managers can divine insights from a teen’s request—and Wendy’s answer.
4 Ways to Emulate Southwest Airlines’ Twitter Style
By Steve Goldstein
PR News - May 12, 2017
Southwest Airlines has notably succeeded at maintaining a warm, consistent brand voice on Twitter across the years, which is quite a feat considering the size of the company and how often consumers tweet at airlines with fury. Adam Rucker, social media and PR communications specialist for Southwest, offers four pieces of advice to communicators who seek to emulate Southwest's Twitter style.
How Digital PR Pros Can Cope with Recent Google Search Updates
By Taral Patel
Cision - May 12, 2017
In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies.
Savvy pitching secrets for PR pros
By Erin Phillips
PR Daily - May 12, 2017
PR pros who put down the phone, keep their emails brief, consider a publication’s readers and avoid attachments can win favor with journalists. Crafting an effective follow-up is crucial.
5 Things to Take Away From the New AANA Influencer Guidelines
By Nick Barraclough
Edelman - May 12, 2017
Recently in Australia, the Australian Association of National Advertisers (AANA) made an amendment to its rules to include social influencers. Whilst the below regulations are specific to Australia, they can be used as general guidelines when thinking about influencers. Make sure you know your local regulations and laws before you get started.
Business Knowledge is Key to Effective Communication
By Sandra Longcrier
Spin Sucks - May 11, 2017
Can effective communication help achieve business goals? Sandra Longcrier says it can, but you need to understand your company's business first.
How sponsored content can help PR pros earn customer trust
By Mike Wood
PR Daily - May 12, 2017
There is no substitute for earned media coverage, but you can reap some of its benefits with well-placed ads in the right publication. Here’s how.
The Simple Tactics Big Brands Aren’t Using to Mitigate Their PR Disasters
By Mark Miller
Business 2 Community - May 11, 2017
Recent weeks have not been very kind to some of the world’s most high-profile brands, once again highlighting the importance of effective public relations executive search.
UN Seeking Communications Agency For Armenia
By Aaron Sarno
Everything PR - May 12, 2017
The 25th anniversary of the United Nations Development Programme (UNDP) in Armenia is an opportunity to reflect on the UNDP’s activities in Armenia since 1993 and take stock of its long-lasting achievements. It is also an opportunity to focus where the UNDP needs to further increase its efforts to address current and future challenges across the three pillars of its work: sustainable development, democratic governance, and climate and disaster resilience.
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