Happy New Week! Read your Daily PR Brief! - May 15th, 2017
Happy New Week! Here are some of today's best clips:
4 pitch ideas when your client has absolutely no news to share (PR Daily - May 15, 2017)
3 key considerations of effective presenting (Ragan - May 15, 2017)
How to Boost Your Thought Leadership PR with a Powerful Personal Brand (Business 2 Community - May 12, 2017)
Chris Owen on mental health & addiction in the PR industry (Ep. 79) (The Echo Chamber podcast | Holmes Report - May 15, 2017) [PODCAST]
Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States (Institute for Public Relations - May 15, 2017) [Links to PDF]
What Your Press Release Analytics Are Really Telling You About Your PR (Cision - May 15, 2017)
Take It Outside (Edelman - May 15, 2017)
12 lessons from great opening lines in literature (PR Daily - May 15, 2017)
Advertising vs. Public Relations – What’s the Difference? (Business 2 Community - May 15, 2017)
Whether You’re a Team of 1 or 1,000: PR Tips For Companies of Every Size (Business 2 Community - May 15, 2017)
Summary Section:
4 pitch ideas when your client has absolutely no news to share
By Laura Shubel i
PR Daily - May 15, 2017
You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.
3 key considerations of effective presenting
By Maurice DeCastro
Ragan - May 15, 2017
Public speaking is about connecting with your audience—and making it worth their while. Consider this essential trio as you prepare and deliver your talk.
How to Boost Your Thought Leadership PR with a Powerful Personal Brand
By Wendy Marx
Business 2 Community - May 12, 2017
A personal brand is like a powerful fuel for thought leadership PR — and when used correctly with other PR tactics, it can skyrocket your success.
Chris Owen on mental health & addiction in the PR industry (Ep. 79) [PODCAST]
The Echo Chamber podcast | Holmes Report - May 15, 2017
M&C Saatchi PR director Chris Own joins the Echo Chamber to relate how addiction and mental ill health almost derailed his career. In a candid conversation, Owen explores such areas as the always-on agency culture, the pervasive influence of alcohol, and the need to improve training and processes.
Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States [Links to PDF]
By Linjuan Rita Men and Sidharth Muralidharan
Institute for Public Relations - May 15, 2017
There is a lack of research particularly on how peer communication in virtual communities about companies may influence the quality of organization–public relationship (OPR) outcomes.
What Your Press Release Analytics Are Really Telling You About Your PR
By Susan Payton
Cision - May 15, 2017
It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you.
Take It Outside
By Nigel Miller
Edelman - May 15, 2017
It’s quite common at Edelman to be told it will be a “walking meeting.” I’d rarely heard the term before joining three years ago, but it’s a concept I’ve come to fully embrace. From my personal experience, one of the best ways to combine a bit of exercise with business is to take it outside, literally.
12 lessons from great opening lines in literature
By Russell Working
PR Daily - May 15, 2017
We all know we’re supposed to hook readers with the lede. How, though, do great writers inspire us?
Advertising vs. Public Relations – What’s the Difference?
By Erika Montgomery
Business 2 Community - May 15, 2017
How are ads different than public relations? Are you skeptical of what you read in advertisements? Most consumers ignore ads or are wary of them. So much for the effectiveness of advertising! Many great products have failed to sell simply because there was no built-up excitement or market education for consumers, so expensive ads ended up being a waste of money.
Whether You’re a Team of 1 or 1,000: PR Tips For Companies of Every Size
By Laura Lynn
Business 2 Community - May 15, 2017
At the end of the day, there are a few truths that all of us PR professionals can relate to. These are applicable to PR pros everywhere, regardless of whether you’re a team of 1 or 1,000.
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