Good day! Check out your Daily PR Brief! - May 16th, 2017
Good day! Here are some of today's best clips:
How To Come Back From An Uber-Sized PR Nightmare (Forbes - May 16, 2017)
8 tips for receiving favorable press coverage (PR Daily - May 16, 2017)
Survey: Communicators strapped for time, struggle for bigger budgets (Ragan - May 15, 2017) [Links to PDF]
3 Internal Communications Principles Steve Harvey Missed in ‘Don’t Talk to Me’ Memo (PR News - May 15, 2017)
5 Ways to Reach New Audiences Through Tech Innovations (Cision - May 16, 2017)
Five Steps to Craft an Unbeatable Media Relations Pitch (Spin Sucks - May 16, 2017)
How Should PR Firms Plan for the End Game? (O'Dwyer's - May 16, 2017)
PR Recap: International Home + Housewares Show – 2017 (5W Public Relations - May 16, 2017)
Maximizing the PR Planning Process (SHIFT Communications - May 16, 2017)
4 Massive Trends in PR and Communications Your Brand Needs to be Dominating Right Now (Business 2 Community - May 15, 2017)
Orlando Needs PR & Marketing Firm (Everything PR - May 15, 2017)
Summary Section:
How To Come Back From An Uber-Sized PR Nightmare
By William Vanderbloemen
Forbes - May 16, 2017
While I wrote about Uber’s issues in a recent column, I felt sorry for them. But despite my sympathy for their troubles, I don’t see them turning things around. Why? I’ve not noticed one ounce of effort from Uber to try and retain me as a client.
8 tips for receiving favorable press coverage
By Jill Schiefelbein
PR Daily - May 16, 2017
An interview is a great way to boost recognition for your client or brand, but you must come to the table prepared. These tactics can help communicators build positive relationships with reporters.
Survey: Communicators strapped for time, struggle for bigger budgets [Links to PDF]
Ragan - May 15, 2017
A new report reveals the industry is still fighting for more staff and money, and the lack of those resources hinders their ability to measure what matters.
3 Internal Communications Principles Steve Harvey Missed in ‘Don’t Talk to Me’ Memo
By Sophie Maerowitz
PR News - May 15, 2017
Three internal communications misses in Steve Harvey's handling of an internal memo to NBC employees.
5 Ways to Reach New Audiences Through Tech Innovations
By Tony Tie
Cision - May 16, 2017
The speed of change is accelerating, and consumers are committed to the ride. In the travel sector, we’re all about keeping up with innovations. These coming trends have benefited my industry, and they can benefit yours, too:
Five Steps to Craft an Unbeatable Media Relations Pitch
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 16, 2017
Your job is to help your organization reach its business goals through your PR efforts, including creating content and media relations. To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.
How Should PR Firms Plan for the End Game?
By Rick Gould, Managing Partner of Gould+Partners
O'Dwyer's - May 16, 2017
The PR M&A process is seldom easy. But as the public relations industry has evolved and become more complex, so too has the PR M&A process. When sellers sit down with buyers these days there are sharper and more difficult questions coming from both sides of the table.
PR Recap: International Home + Housewares Show – 2017
5W Public Relations - May 16, 2017
Back soreness, achy feet, jelly legs and 30,000 FitBit steps. Ran a half marathon, you ask? Nope! Just conquered The International Home + Housewares Show.
Maximizing the PR Planning Process
By Amanda Munroe
SHIFT Communications - May 16, 2017
Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. So what are the must haves for PR plans?
4 Massive Trends in PR and Communications Your Brand Needs to be Dominating Right Now
By Mark Miller
Business 2 Community - May 15, 2017
The marketing world is constantly changing, and the environment we operate in today is entirely different from what we were working in even just two or three years ago. How well is your business executing on these increasingly critical PR and communications trends? If you’re falling short; it might be time to consider a PR executive search!
Orlando Needs PR & Marketing Firm
By Richard D. Pace
Everything PR - May 15, 2017
Seminole County is seeking a marketing firm for Orlando North Seminole County Tourism RFP.
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