Hello! Here's your Daily PR Brief! - May 17th, 2017
Hi! Here are some of today's best clips:
Lightning in a Bottle: Spotting Trends in the PR Industry (Meltwater Blog - May 17, 2017)
15 Ways Artificial Intelligence And Automation Can Help Us Get Better At Work (Forbes - May 17, 2017)
Create Viral Content With These 6 Tips (Mention Blog - May 16, 2017)
Technology PR: A Tale of Two Coasts (O'Dwyer's - May 17, 2017)
3 ways communicators can stand up for truth (PR Daily - May 17, 2017)
5 signs of a sloppy writer (PR Daily - May 17, 2017)
How to build trust in your organization (Ragan - May 17, 2017) [Links to PDF]
Lenovo Shifts Asia-Pacific Communications To WE Communications (The Holmes Report - May 17, 2017)
Talent comes second to character in public relations (Influence Magazine - Chartered Institute of Public Relations - May 17, 2017)
Brand Awareness: 4 Reasons You NEED Public Relations Now (Business 2 Community - May 16, 2017)
I spy some fake news (Babel - May 17, 2017)
Summary Section:
Lightning in a Bottle: Spotting Trends in the PR Industry
By Michelle Garrett
Meltwater Blog - May 17, 2017
Spotting trends in the PR industry can be a fickle endeavor, but knowing what platform or new campaign will capture the exact eyeballs you want can be a ever-moving target.
15 Ways Artificial Intelligence And Automation Can Help Us Get Better At Work
Forbes - May 17, 2017
From freeing up time on a daily basis to providing deeper insights, artificial intelligence is going to improve agency executives' workflow. 15 Forbes Agency Council members discuss ways in which artificial intelligence and automation can actually help workers become better at their jobs in the next few years.
Create Viral Content With These 6 Tips
By Drew Hendricks
Mention Blog - May 16, 2017
If you want to create viral content, you need to understand what people are looking for. Nail these aspects of your next blog post for a chance at viral.
Technology PR: A Tale of Two Coasts
By Jennifer Malleo and Nikki Festa O'Brien
O'Dwyer's - May 17, 2017
Navigating the technology scene is like standing in a crowded room, shouting someone’s name and hoping the right person notices. It’s likely a few with the same name might turn, but the noisy congestion will certainly make it hard to pinpoint where that voice is coming from.
3 ways communicators can stand up for truth
By Deirdre Blake
PR Daily - May 17, 2017
In the communications business, as in life, this problem stretches far beyond spin. The promotion of misleading or brazenly fabricated information in the guise of news is a dangerous blight. Using our voices to promote ethical discourse is the most powerful defense against fake news.
5 signs of a sloppy writer
By Rob Reinalda
PR Daily - May 17, 2017
Adopting a chatty tone—in other words, ‘writing like you talk’—doesn't let you off the hook when it comes to grammar and language rules. Here are a few you have to keep.
How to build trust in your organization [Links to PDF]
By Russell Working
Ragan - May 17, 2017
As trust in institutions collapses globally, experts offer tips for boosting confidence in your organization—and inspiring your workforce and customers alike.
Lenovo Shifts Asia-Pacific Communications To WE Communications
The Holmes Report - May 17, 2017
Lenovo has shifted Asia-Pacific communications duties to WE Communications following a competitive review.
Talent comes second to character in public relations
By Ella Minty
Influence Magazine - Chartered Institute of Public Relations - May 17, 2017
As an industry, we should pay as much importance to character and behaviour as we do to skills. I’ve always found the motto of Peter Schutz (former Porsche CEO) applicable to all sectors, PR included: “hire character, train skills”.
Brand Awareness: 4 Reasons You NEED Public Relations Now
By Erika Montgomery
Business 2 Community - May 16, 2017
Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this blog post, we will identify 4 reasons your business should adopt a positive mindset toward public relations while developing a campaign of your own.
I spy some fake news
Babel - May 17, 2017
Good PR is about maintaining a balance between proactive promotion of the good work our clients do in their respective sectors, whilst remaining honest and transparent at all times to build a positive reputation. Having a crisis comms plan up our sleeves in case fake news hits is now a necessary defence.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.