Hi! Enjoy your Daily PR Brief! - May 18th, 2017
Greetings! Here are some of today's best clips:
3 Reputation Management Tips To Soften The Blow Of Bad Press (Forbes - May 18, 2017)
The Q2 2017 Sprout Social Index (Sprout Social - May 18, 2017)
PR Awards: Are They Worth the Hassle? (Spin Sucks - May 17, 2017)
Study: Companies must do more to be considered 'responsible' by consumers (PR Week - May 18, 2017)
How Coca-Cola Uses Multimedia to Connect and Engage (PR News - May 17, 2017)
30 jobs in the PR and marketing world (PR Daily - May 18, 2017)
How to Craft a Personalized Media Relations Pitch (Spin Sucks - May 18, 2017)
The 7 Traits You Need to Get Hired at a PR Agency (PR Couture - May 17, 2017)
How PR Pros Can Help Freelancers [Q&A with Curtis Silver] (SHIFT Communications - May 18, 2017)
Winners Revealed For 2017 Bespoke Communication Awards [Press Release] (PR Couture - May 17, 2017)
How to Respond to What Might Become a Crisis (PR News - May 17, 2017)
Summary Section:
3 Reputation Management Tips To Soften The Blow Of Bad Press
By Cheryl Conner
Forbes - May 18, 2017
In the heat of a PR crisis, executives should consult attorneys first and PR counsel second, and then respond with the help of these rules.
The Q2 2017 Sprout Social Index
Sprout Social - May 18, 2017
Plenty of brands are doubling down on social snark and reaping the benefits of increased media visibility. But does this behavior correlate to sales? The latest data report from Sprout Social looks into the impact of social media personalities and brand perceptions from customers.
PR Awards: Are They Worth the Hassle?
By Tim Mohler
Spin Sucks - May 17, 2017
Is your PR agency competing in a PR awards program? How do you maximize your chances of winning? Here are some tips and tricks.
Study: Companies must do more to be considered 'responsible' by consumers
By Diana Bradley
PR Week - May 18, 2017
American consumers’ definition of what it takes to be a responsible company has broadened, according to the 2017 Cone Communications CSR Study.
How Coca-Cola Uses Multimedia to Connect and Engage
By Jay Moye
PR News - May 17, 2017
It’s been said that a picture is worth a thousand words. If this is true, then you could argue that video and other multimedia content are worth millions.
30 jobs in the PR and marketing world
PR Daily - May 18, 2017
Give your career a caffeine boost with this week’s featured job opening.
How to Craft a Personalized Media Relations Pitch
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 18, 2017
Contrary to popular belief, spray and pray media relations does not work. Here are five ways to be certain your pitching efforts have great results.
The 7 Traits You Need to Get Hired at a PR Agency
By Riley Joachims
PR Couture - May 17, 2017
Recent college grads, the job search begins! After 30+ years hiring PR professionals, I can tell you without a doubt that these 7 character traits will help you show your personality – and your professionalism – to leave a positive, lasting impression on those interviewers.
How PR Pros Can Help Freelancers [Q&A with Curtis Silver]
By Stephanie Chan
SHIFT Communications - May 18, 2017
Despite the freedom to pursue a variety of topics, freelancers aren’t immune to issues plaguing all writers. Find out how PR pros can help? I had a chance to catch up with Curtis Silver, business analyst and consumer tech writer at Forbes. Having been a freelance writer for nearly 10 years, he shared a few things PR people should keep in mind when working with contributors.
Winners Revealed For 2017 Bespoke Communication Awards [Press Release]
By Crosby Noricks
PR Couture - May 17, 2017
Winners revealed today for the inaugural 2017 Bespoke Communication Awards (the BCAs), established to celebrate the individuals, agencies, and brands in PR.
How to Respond to What Might Become a Crisis
By Seth Arenstein
PR News - May 17, 2017
Communicators know the areas that are vulnerable. In addition, since communicators work across the enterprise, they are particularly well placed to spot vulnerabilities. But how about when it doesn’t take a communicator to know that a brand might be vulnerable? What should brand communicators do in those situations? Two current incidents illustrate the point.
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