Happy Friday! Read your Daily PR Brief! - May 19th, 2017
Happy Friday! Here are some of today's best clips:
What Can You Learn From the Biggest Entertainment Show in the World? (Edelman - May 19, 2017)
Beware of the bots – turbocharged messages, mindshare and influence (Influence Magazine - Chartered Institute of Public Relations - May 18, 2017)
5 simple (and free) small-business PR wins (PR Daily - May 19, 2017)
Here’s how PR pros can best use HARO or Profnet (Ragan - May 18, 2017)
7 steps to better PR writing (Ragan - May 19, 2017)
Most Important KPIs By Funnel Stage: Awareness (Meltwater Blog - May 19, 2017)
The Big Question: Finding Influencers for PR Activities (Spin Sucks - May 19, 2017)
3 power tips to craft an outstanding blog (PR Daily - May 19, 2017)
Seeking African-American PR Firms (Everything PR - May 19, 2017)
PR spending, staffing on rise over next 5 years (Mississippi Business Journal - May 19, 2017)
Summary Section:
What Can You Learn From the Biggest Entertainment Show in the World?
By Francesca Kim
Edelman - May 19, 2017
The annual Eurovision Song Contest, in all its light-hearted frivolity, is serious business for businesses. With 42 entries, more than 200 million viewers from Australia to China and numerous international and local sponsors, Edelman Amsterdam looked at which conversations, topics and brands resonated with online audiences.
Beware of the bots – turbocharged messages, mindshare and influence
By Tessa Curtis
Influence Magazine - Chartered Institute of Public Relations - May 18, 2017
By harnessing meta-data and the power of algorithms, bots have greater potential to reach and sway people in vast numbers than has previously ever been possible. Every major election delivers a learning for communications professionals, new tools and techniques. This looks like the latest.
5 simple (and free) small-business PR wins
By Chad Reid
PR Daily - May 19, 2017
Even if your budget is busted, there are plenty of PR plays at your disposal. Here are five simple PR tactics you can use to promote, plug and propel your company toward prosperity.
Here’s how PR pros can best use HARO or Profnet
By Russell Working
Ragan - May 18, 2017
You notice a reporter’s query on these popular source-seeking sites. You’ve got something to say. Wait! Before you reply, read this.
7 steps to better PR writing
By Ron Stein
Ragan - May 19, 2017
Writing is often the linchpin of successful public relations campaigns. Follow these seven nuggets of public relations wisdom to tighten and enhance your copy.
Most Important KPIs By Funnel Stage: Awareness
By Ben Jessup
Meltwater Blog - May 19, 2017
You've probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. Here are the most important KPIs by Funnel Stage.
The Big Question: Finding Influencers for PR Activities
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 19, 2017
Five experts weigh in on this week's Spin Sucks Big Question,"What are your tips for finding influencers to partner with for PR activities?"
3 power tips to craft an outstanding blog
By Beki Winchel
PR Daily - May 19, 2017
PR and marketing pros can boost their organizations’ online presences and gather potential leads by creating compelling content that consumers crave. Follow these best practices.
Seeking African-American PR Firms
By Aaron Sarno
Everything PR - May 19, 2017
VISIT FLORIDA is seeking an agency to work in conjunction with VISIT FLORIDA as well as VISIT FLORIDA’s roster of agencies to ensure general marketing and ad hoc campaign efforts are effective and relevant to maintaining and growing the African American visitation to Florida.
PR spending, staffing on rise over next 5 years
By Todd Smith
Mississipi Business Journal - May 19, 2017
Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism.
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