Hi! Here's your Daily PR Brief! - May 22nd, 2017
Hi! Here are some of today's best clips:
What not to eat or drink before a presentation (PR Daily - May 22, 2017) [Infographic]
Survey: Gender pay gap alive and well in PR and marketing (Ragan - May 19, 2017)
Straight from the journalist’s mouth: 10 tips to help you with your media outreach (Muck Rack Daily - May 18, 2017)
Go Back to Basics with These Three Press Release Best Practices (Cision - May 22, 2017)
Are Digital Assistants in PR’s Future? (Meltwater Blog - May 21, 2017)
Four Obstacles Blocking You From Your Business Goals (Spin Sucks - May 22, 2017)
3 ways to keep generating great content (PR Daily - May 22, 2017)
IBM Vision: The Future of AI and Public Relations (SHIFT Communications - May 22, 2017)
PR Grads Face Daunting Market, Need Info, Guidance (O'Dwyer's - May 22, 2017)
9 Things to Consider Before Making the Leap to Being a Solo PR Consultant (Business 2 Community - May 19, 2017)
Become a pillar in your industry with the right supporting statements (Axia Public Relations - May 22, 2017)
Summary Section:
What not to eat or drink before a presentation [Infographic]
By Robby Brumberg
PR Daily - May 22, 2017
How you fuel your body before you step up to the lectern is just as important as practice and other preparations. What should you eat before a big presentation? Perhaps more important, what should you avoid?
Survey: Gender pay gap alive and well in PR and marketing
By Kevin J. Allen
Ragan - May 19, 2017
PayScale survey finds that women are underrepresented in top jobs and paid less across the board.
Straight from the journalist’s mouth: 10 tips to help you with your media outreach
By Michelle Garrett
Muck Rack Daily - May 18, 2017
I often write about how to reach out to reporters -- what they like and don't like. What works and what doesn't. But, nothing is as powerful as when reporters tell you themselves what they prefer. Here are the top 10 pieces of advice straight from journalists via Twitter.
Go Back to Basics with These Three Press Release Best Practices
By Lucie Vietti-Curtis
Cision - May 22, 2017
New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.
Are Digital Assistants in PR’s Future?
By Johnny Vance
Meltwater Blog - May 21, 2017
2017 is the year of PR experimentation into voice automation technologies, especially in the realm of digital assistants like Alexa, Siri, Echo, and Watson.
Four Obstacles Blocking You From Your Business Goals
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - May 22, 2017
Haven't made progress on your business goals yet this year? One or more of these four obstacles are preventing your success.
3 ways to keep generating great content
By Brian Pittman
PR Daily - May 22, 2017
It’s difficult to consistently churn out blog posts or come up with new ideas for podcasts. Try these approaches to generate new material or repurpose fan favorites.
IBM Vision: The Future of AI and Public Relations
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - May 22, 2017
I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some of the highlights from the show.
PR Grads Face Daunting Market, Need Info, Guidance
By Jack O'Dwyer
O'Dwyer's - May 22, 2017
PR grads, who are now flooding the job market, need current info on what jobs are where. Many jobs will be in PR firms. Some grads can set up in their own homes.
9 Things to Consider Before Making the Leap to Being a Solo PR Consultant
By Arik Hanson
Business 2 Community - May 19, 2017
I thought I’d tap into one of the best communities I’m a part of: The #SoloPR Facebook Group. I asked these fellow solo PRs what tips they would have for someone considering the transition. Here are the top 9 tips they provided:
Become a pillar in your industry with the right supporting statements
By Lisa Goldsberry
Axia Public Relations - May 22, 2017
Your company is great. Of course, you know it. But do your customers know it? Even if they purchase your product, do they know why you are great? Don’t guess or wonder if they do. It’s up to you to tell them. That’s the importance of creating key messages along with supporting statements.
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