Hello! Check out your Daily PR Brief! - May 23rd, 2017
Hello! Here are some of today's best clips:
Listening To Unhappy Clients Can Teach You Important Lessons (Forbes - May 22, 2017)
Inspire your PR and marketing efforts with these smart quotations (PR Daily - May 23, 2017)
Why leaders don't communicate about change (or other things) (Ragan - May 22, 2017)
24 great B2B and B2C brand journalism sites (PR Daily - May 23, 2017)
What Cycling Can Teach You About Communications Planning (Spin Sucks - May 23, 2017)
Why Taking the Brand Out Of Branded Content Is So Important (Forbes - May 23, 2017)
How to make the leap from journalism to nonprofit PR (Ragan - May 23, 2017)
Turkey Taps Burson-Marsteller (O'Dwyer's - May 22, 2017)
The Fallacy of Awareness as a Public Relations Metric (Business 2 Community - May 23, 2017)
The PR Adviser: What’s Your Strategy for the Shows? (National Jeweler - May 23, 2017)
Summary Section:
Listening To Unhappy Clients Can Teach You Important Lessons
By Solomon Thimothy, Founder and CEO of OneIMS
Forbes - May 22, 2017
If clients aren't happy, it might be time for you to adjust your processes or improve your communication. Here are just a few of the things you can learn from unhappy clients.
Inspire your PR and marketing efforts with these smart quotations
By Emily Sidley, Senior Director of Publicity at Three Girls Media
PR Daily - May 23, 2017
Whether you need some motivation to launch a campaign or put a failed effort behind you, look to these powerful sayings to keep moving forward.
Why leaders don't communicate about change (or other things)
By Sherry Scott
Ragan - May 22, 2017
Change is a sensitive subject for any organization. Here’s why leaders sometimes don’t want to talk about it—and how you can change their minds.
24 great B2B and B2C brand journalism sites
By Russell Working
PR Daily - May 23, 2017
Want to find impressive game explosions? Curious about what IT skills offer opportunities for Jordanian women? Organizations’ news sites offer journalism-style reporting.
What Cycling Can Teach You About Communications Planning
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 23, 2017
Cycling is a competitive sport that requires goal setting, crafting a plan, and execution. Here is how it can help with your communications planning.
Why Taking the Brand Out Of Branded Content Is So Important
By Billee Howard, Founder and Chief Engagement Officer of Brandthropologie
Forbes - May 23, 2017
If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them.
How to make the leap from journalism to nonprofit PR
By Kathy Skipper
Ragan - May 23, 2017
Do you dream of making a successful jump from news to nonprofit communications? This advice will help.
Turkey Taps Burson-Marsteller
By Jon Gingerich
O'Dwyer's - May 22, 2017
The Republic of Turkey’s embassy in Washington, D.C. has retained the beltway offices of Burson-Marsteller to provide integrated public relations services in a bid to support the embassy’s communications objectives in the U.S.
The Fallacy of Awareness as a Public Relations Metric
By William Comcowich
Business 2 Community - May 23, 2017
Many business executives and public relations professionals cite “increase awareness” as a top PR objective. But awareness has become a controversial metric in PR measurement circles.
The PR Adviser: What’s Your Strategy for the Shows?
By Lilian Raji
National Jeweler - May 23, 2017
Now, I know it’s simply a madhouse where you are right now. Las Vegas is just weeks away and that to-do list isn’t getting any shorter. I hate to give you another item to add to that list, especially when you’re probably thinking of Googling the health ramifications of not sleeping for 96 hours for the fifth time. But … what is your PR strategy for Las Vegas?
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