Howdy! Read your Daily PR Brief! - May 24th, 2017
Howdy! Here are some of today's best clips:
PR Daily's Visual & Infographics Awards Winners 2016 (PR Daily - May 24, 2017)
Why Owned Media is Key to an Effective Communications Plan (Spin Sucks - May 24, 2017)
10 Questions To Ask Before Deciding To Rebrand Your Company (Forbes - May 23, 2017)
Word of Mouth Top Resource For Finding PR Firms (O'Dwyer's - May 23, 2017) [Links to PDF]
21 phrases to delete from your emails (PR Daily - May 23, 2017)
Your Press Release is Your Story (Cision - May 24, 2017)
Equal Pay for Women in PR? Not Quite There Yet. (Spin Sucks - May 23, 2017)
Effective Public Apologies: Part 2 - SHIFT Communications PR Agency - Boston (SHIFT Communications - May 24, 2017)
Why It’s Hard to Measure PR in the First Place (AirPR - May 24, 2017)
Our Ultimate List of the Best PR Tools for 2017 (Business 2 Community - May 24, 2017)
What is brand journalism and is it right for your company? (Axia Public Relations - May 24, 2017)
Summary Section:
PR Daily's Visual & Infographics Awards Winners 2016
PR Daily - May 24, 2017
Congratulations to the winners of PR Daily’s 2016 Visual & Infographics Awards! We sought the most impressive marketing design solutions in the industry. Your works of communications art amazed us.
Why Owned Media is Key to an Effective Communications Plan
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 24, 2017
While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan.
10 Questions To Ask Before Deciding To Rebrand Your Company
By Forbes Agency Council
Forbes - May 23, 2017
Considering how complicated and costly the process can become – and the dangers posed by taking the wrong step – it's important to ask the right questions before taking the leap. Below, 10 Forbes Agency Council members share what they advise executives ask before starting to rebrand.
Word of Mouth Top Resource For Finding PR Firms [Links to PDF]
By Jon Gingerich
O'Dwyer's - May 23, 2017
According to a recent survey of agency hiring practices, more than three quarters — 76 percent — of companies said they actually find PR and communications agencies through word-of-mouth recommendations from industry peers.
21 phrases to delete from your emails
By Kevin Allen
PR Daily - May 23, 2017
PR pros, don’t do yourself—or your pitches—a disservice my using language and lengthy messages that can make journalists groan.
Your Press Release is Your Story
By Alec Bojalad
Cision - May 24, 2017
A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it.
Equal Pay for Women in PR? Not Quite There Yet.
By Sam Radbil
Spin Sucks - May 23, 2017
Did you know, full-time women nationwide earn 78.9 cents for every dollar men earn? Sam Radbil looks at factors affecting the gender pay gap in PR and more.
Effective Public Apologies: Part 2 - SHIFT Communications PR Agency - Boston
By Alan Marcus, Senior Vice President, AirPR
SHIFT Communications - May 24, 2017
Is getting out of a crisis as easy as saying "sorry"? Not always, but it's a good first step. Don't miss this follow up blog post on effective apologies.
Why It’s Hard to Measure PR in the First Place
By Rebekah Iliff, Chief Strategy Officer, AirPR
AirPR - May 24, 2017
News articles are difficult to analyze. With the help of AirPR Data Scientist Fletcher Stump Smith, see how "relevant content" can be identified.
Our Ultimate List of the Best PR Tools for 2017
By Wendy Marx, President of Marx Communications
Business 2 Community - May 24, 2017
The following tools range from free to a monthly subscription fee. We’ve divided them into categories, including tools for SEO, keeping on top of industry trends, and creating awesome content. But all of these tools are used by some of the top B2B agencies around, and could make a difference in your PR.
What is brand journalism and is it right for your company?
By Lisa Goldsberry
Axia Public Relations - May 24, 2017
5 tips to help you use brand journalism to connect with your audience and boost your brand awareness.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.