Hi! Read your Daily PR Brief! - May 25th, 2017

Hi! Here are some of today's best clips:
2 baseball stars put on a clinic in salvaging an interview (PR Daily - May 25, 2017)
30 jobs in the PR and marketing world (PR Daily - May 25, 2017)
Inspire your PR and marketing efforts with these smart quotations (Ragan - May 24, 2017)
Podcast: Purpose, Fake News & Behavioural Insights From In2Summit EMEA (The Holmes Report - May 25, 2017) [PODCAST]
Improve your writing—and creativity—with some story prompts (PR Daily - May 25, 2017)
Worldcom Public Relations Group Adds New Partners, Made In PR and OptimumBrand (Bulldog Reporter - May 25, 2017)
How Walmart drives—and amplifies—coverage through its webzine (Ragan - May 25, 2017)
The ‘ultimate’ guide to working with the media (Influence Magazine - Chartered Institute of Public Relations - May 25, 2017)
The Role of Machine Learning in Public Relations (SHIFT Communications - May 25, 2017)
In2Summit EMEA: 'Traditional PR Agency Models Don't Always Work' (The Holmes Report - May 25, 2017)
Yes, we have a social media mentor problem (Communications Conversations - May 25, 2017)
Summary Section:
2 baseball stars put on a clinic in salvaging an interview
By Marc Raybin
PR Daily - May 25, 2017
Derek Jeter and Alex Rodriguez sat down to talk about their pet causes on BTIG Charity Day. When the interviewer veered off topic, the tandem righted the ship—with lessons in media savvy.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - May 25, 2017
Explore the wonders of nature with this week’s featured job opening. Plus, check out other open social media, communications and writing positions around the globe.
Inspire your PR and marketing efforts with these smart quotations
By Emily Sidley, Senior Director of Publicity at Three Girls Media
Ragan - May 24, 2017
Whether you need some motivation to launch a campaign or put a failed effort behind you, look to these powerful sayings to keep moving forward.
Podcast: Purpose, Fake News & Behavioural Insights From In2Summit EMEA [PODCAST]
The Holmes Report - May 25, 2017
Gareth Hopley, Head of PR and Communications at Pizza Hut talks about Purpose Driven Brands; Brad Staples, APCO's CEO discusses how corporate communicators can best navigate a fake news world; and Matt Battersby explains the concept of applying the Science of Human Behaviour to the Art of Communications.
Improve your writing—and creativity—with some story prompts
By Laura Hale Brockway
PR Daily - May 25, 2017
Ever sat staring at a blank screen while attempting to begin a writing assignment? Try these games to get your creative juices flowing.
Worldcom Public Relations Group Adds New Partners, Made In PR and OptimumBrand
Bulldog Reporter - May 25, 2017
Worldcom Public Relations Group, a global partnership of public relations firms, recently completed its global conference in Hong Kong where it welcomed two new partners. Worldcom welcomed new partners Made In PR (Poland), and OptimumBrand (Turkey).
How Walmart drives—and amplifies—coverage through its webzine
By Russell Working
Ragan - May 25, 2017
What started as a sustainability blog has become a platform that tells stories, provides fodder for pitches and highlights news media coverage.
The ‘ultimate’ guide to working with the media
By Sue Grant, Co-founder of OneChocolate
Influence Magazine - Chartered Institute of Public Relations - May 25, 2017
Working with journalists can feel intimidating. Here are a few tips for getting the story out that you want to tell, ensuring you get the right message, angle and key points across.
The Role of Machine Learning in Public Relations
By Christopher Penn
SHIFT Communications - May 25, 2017
Will machine learning technologies replace PR professionals? Here are some tips to ensure we continue to provide great value to our clients.
In2Summit EMEA: 'Traditional PR Agency Models Don't Always Work'
By Jade Eckardt
The Holmes Report - May 25, 2017
A panel of leading clients challenged agencies to evolve their talent and models to keep up with the fast-paced content demands of the digital world.
Yes, we have a social media mentor problem
By Arik Hanson, Principal of ACH Communications
Communications Conversations - May 25, 2017
I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis. He/she was sharing a story I’ve been hearing more and more lately. Essentially it boiled down to this: There’s no one in the senior ranks at my company who knows more about social than I do.
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