It's Friday! Check out your Daily PR Brief! - May 26th, 2017
Happy Friday! Here are some of today's best clips:
Eight Ways To Leverage An Award And Garner Further Attention (Forbes - May 26, 2017)
3 reasons PR is essential for small and medium-sized businesses (PR Daily - May 26, 2017)
5 'People-Centric' PR & Marketing Lessons From In2Summit EMEA 2017 (The Holmes Report - May 26, 2017)
Tech PR Agency ARPR Launches FutureofPR.org to Educate & Drive Discussion on the Future of the PR Industry (Bulldog Reporter - May 26, 2017)
How to Determine if a Blog is Effective : A Multidimensional Scale of Blog Engagement (Institute for Public Relations - May 26, 2017) [Links to PDF]
3 Powerful Ways to Link Your Business to a Social Cause (Cision - May 26, 2017)
Demystifying Data Part 4: Data Analysis (SHIFT Communications - May 26, 2017)
A PR Manager on Staying Ahead of the Media Game (PR Couture - May 25, 2017)
For speakers, a code of 10 basic tenets (PR Daily - May 26, 2017)
What marketing and PR firms get wrong about 'influencer marketing' (Jay Palter Social Advisory - May 25, 2017)
Summary Section:
Eight Ways To Leverage An Award And Garner Further Attention
By Forbes Agency Council
Forbes - May 26, 2017
Congratulations –– you've received a significant media feature or high-profile award. People are recognizing your hard work. So now what? Encourage others to celebrate your success.
3 reasons PR is essential for small and medium-sized businesses
By Tammiann How
PR Daily - May 26, 2017
Some owners might thing hiring a communications agency to help them get the word out about their products and services is frivolous. Here’s how you can convince them otherwise.
5 'People-Centric' PR & Marketing Lessons From In2Summit EMEA 2017
By Arun Sudhaman
The Holmes Report - May 26, 2017
The 'age of rage', people vs politics, CMO challenges, snake oil and human insights come to the forefront at a compelling Innovation Summit in London.
Tech PR Agency ARPR Launches FutureofPR.org to Educate & Drive Discussion on the Future of the PR Industry
Bulldog Reporter - May 26, 2017
ARPR, a tech public relations agency that propels global leaders to make news and drive leads, has announced the launch of FutureofPR.org, a brand-driven site dedicated to educating and discussing the future of the PR industry with communications professionals, agencies, educators and brands.
How to Determine if a Blog is Effective : A Multidimensional Scale of Blog Engagement [Links to PDF]
By Toby Hopp and Tiffany Derville Gallicano
Institute for Public Relations - May 26, 2017
Blogs are an important channel in the social media mix and are used commonly for thought leadership on channels such as LinkedIn and Medium. When used on websites, they improve organizations’ search engine optimization due to the fresh content and possibility of links from other web pages. Our study resulted in a scale for measuring blog engagement that can be tested in other social media contexts.
3 Powerful Ways to Link Your Business to a Social Cause
By Rohan Ayyar
Cision - May 26, 2017
Businesses have a lot to gain from pairing marketing with a social cause. Learn how to show consumers where your values lie and build a strong following.
Demystifying Data Part 4: Data Analysis
SHIFT Communications - May 26, 2017
You’ve identified your questions, you’ve tracked down your data set, you’ve cleaned and verified it – now you need to do something with it. It’s party time!
A PR Manager on Staying Ahead of the Media Game
By Joseph Pastrana
PR Couture - May 25, 2017
Strong media relationships will provide you with the inside scoop on what to pitch, how a specific title is structuring (or re-structuring) and new contacts. Beyond that, below are some helpful reminders to help you stay on top of your game.
For speakers, a code of 10 basic tenets
By Nick Morgan
PR Daily - May 26, 2017
Those out on the circuit for an extended period or those who take the podium for occasional one-off events would do well to heed these fundamental mindsets and behaviors.
What marketing and PR firms get wrong about 'influencer marketing'
By Jay Palter
Jay Palter Social Advisory - May 25, 2017
This strategic approach to influencer outreach and engagement can play a complementary role in helping marcomm firms and agencies advance their clients’ interests most effectively.
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