Happy new week! Read your Daily PR Brief! - June 5th, 2017
Happy Monday! Here are some of today's best clips:
3 ways to measure your local PR efforts (PR Daily - June 2, 2017)
Tips and tools for cultivating terrific content (Ragan - June 5, 2017)
Agency Concerns Rise Over Qatar Diplomatic Row (The Holmes Report - June 5, 2017)
How to Spy on Your Competition & Steal Their Secrets (Cision - June 2, 2017)
Social media advocacy: next level engagement (Influence Magazine - Chartered Institute of Public Relations - June 2, 2017)
Stalled Out for Blog Content? Follow the Buyer’s Journey (Meltwater Blog - June 4, 2017)
The Big Question: Are Infographics Still Effective for PR? (Spin Sucks - June 2, 2017)
4 slide design tips to elevate your next presentation (PR Daily - June 5, 2017)
Why are brand-side PR pros less networked than their agency peers? (Communications Conversations - June 2, 2017)
Digital Comms at the Front of the Evolving PR Industry (Landis Communications INC. - June 5, 2017)
The experts’ guide to experts (Influence Magazine - Chartered Institute of Public Relations - June 2, 2017)
Summary Section:
3 ways to measure your local PR efforts
By Jenna Cyprus
PR Daily - June 2, 2017
Evaluate the effectiveness of your communications strategy with these tools and resources.
Tips and tools for cultivating terrific content
By John Jantsch
Ragan - June 5, 2017
Coming up empty for your next online post? Try these ideas to identify your target audience, find out what they’re curious about, and provide meaningful insights.
Agency Concerns Rise Over Qatar Diplomatic Row
The Holmes Report - June 5, 2017
Decision by four countries to cut ties with one of the Middle East's largest PR markets will have a clear impact on regional agency operations.
How to Spy on Your Competition & Steal Their Secrets
By Jeff Bullas
Cision - June 2, 2017
Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Your competitor is no longer the shop down the street or even a contender in your home state or country. They are stealing your lunch from the other side of the world.
Social media advocacy: next level engagement
By Craig Hurring
Influence Magazine - Chartered Institute of Public Relations - June 2, 2017
While I was delighted with the feedback from my presentation on how to future proof a brand strategy in the wake of a change in primary audience for member acquisition., what was apparent when meeting attendees afterwards is how little awareness there was about the power of social media advocacy, one of the key aspects of CMI’s new brand strategy. So hopefully this short guide to the work I’ve done with CMI in this field will be useful to Influence readers.
Stalled Out for Blog Content? Follow the Buyer’s Journey
By Roman Kniahynyckyj
Meltwater Blog - June 4, 2017
Coming up with new ideas for blog content on a regular basis can be really tough. Finding appropriate and relevant topics that feel fresh presents a very real challenge. But there is also a very real solution to the problem.
The Big Question: Are Infographics Still Effective for PR?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 2, 2017
Eight experts weigh in on this week's Spin Sucks Big Question, "Are infographics still effective for PR?" Here is what they had to say.
4 slide design tips to elevate your next presentation
By Catrinel Bartolomeu
PR Daily - June 5, 2017
Simple, clear visuals and supplemental text elements enhance your message rather than overwhelming your audience. Consider these suggestions for your next talk.
Why are brand-side PR pros less networked than their agency peers?
By Arik Hanson
Communications Conversations - June 2, 2017
Why are agency people far more networked than their corporate peers? This is all based on a loose collection of assumptions. But, hear me out because I think it’s an interesting discussion.
Digital Comms at the Front of the Evolving PR Industry
By Gregory Bortkiewicz
Landis Communications INC. - June 5, 2017
For agencies to adapt and stay competitive, their staffs will need to learn new skills and hone their existing skillset.
The experts’ guide to experts
By Gabrielle Lane
Influence Magazine - Chartered Institute of Public Relations - June 2, 2017
Some people might think they’ve had enough of ‘experts’ and ‘thought leaders’, but they haven’t met yours yet…
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