Howdy! Check out your Daily PR Brief! - June 6th, 2017
Howdy! Here are some of today's best clips:
Why artificial intelligence is the PR client from hell (The Drum - June 6, 2017)
Five Trends In The Ever-Changing Media Landscape (Forbes - June 6, 2017)
10 Career Pointers for Recent PR Grads (PR News - June 5, 2017)
Infographic: What to do (and not do) in a presentation (Ragan - June 5, 2017) [Infographic]
Paramount Picks Petrikin for Global PR Post (O'Dwyer's - June 6, 2017)
8 steps to prepare for a Twitter attack (Ragan - June 5, 2017)
Creativity Series: The Impact of Diversity (The Holmes Report - June 6, 2017) [PODCAST]
Fish Consulting Named One of Inc. Magazine’s Best Workplaces for 2017 (Bulldog Reporter - June 6, 2017)
Crisis Communications: The Inquiry ‘Trap’ (Influence Magazine - Chartered Institute of Public Relations - June 6, 2017)
Get More Out of Your Social Media Influencer Relationships (Spin Sucks - June 6, 2017)
Summary Section:
Why artificial intelligence is the PR client from hell
By Richard J. Hillgrove VI
The Drum - June 6, 2017
Artificial intelligence is every PR’s nightmare, an amplified version of us that makes it the impossible client. The devil is hiding in the hidden details. So how do you soften AI’s rock-bottom brand image?
Five Trends In The Ever-Changing Media Landscape
By Joey Hodges - Founder and CEO of Demonstrate PR
Forbes - June 6, 2017
When it comes to influencers and sponsored content, focus on quality over quantity. Here are five current trends my agency is tracking and are actively integrating into our client strategies.
10 Career Pointers for Recent PR Grads
By Sophie Maerowitz
PR News - June 5, 2017
If you could give yourself one piece of advice when you started your career, what would it be? PR News' community weighs in with career advice for recent graduates in the PR and communications fields.
Infographic: What to do (and not do) in a presentation [Infographic]
By Robby Brumberg
Ragan - June 5, 2017
If you want to avoid being throttled by your next audience, review this public speaking checklist.
Paramount Picks Petrikin for Global PR Post
By Kevin McCauley
O'Dwyer's - June 6, 2017
Paramount Pictures Corp. has named Hollywood PR pro Chris Petrikin to the newly created executive VP-global communications and branding post.
8 steps to prepare for a Twitter attack
By Jacqueline F. Strayer
Ragan - June 5, 2017
A nasty tweet denigrates your product or service—or, worse, your CEO—and gets retweeted again and again. Now what? Don’t get caught flat-footed; ready yourself with these tips.
Creativity Series: The Impact of Diversity [PODCAST]
The Holmes Report - June 6, 2017
Ogilvy's chief diversity and inclusion officer Donna Pedro talks about why diversity continues to be a challenge.
Fish Consulting Named One of Inc. Magazine’s Best Workplaces for 2017
Bulldog Reporter - June 6, 2017
Fish Consulting, a full-service national communications firm specializing in franchise public relations and marketing, has been named one of Inc. magazine’s Best Workplaces for 2017, the publication’s second annual ranking in the fast-growing private company sector.
Crisis Communications: The Inquiry ‘Trap’
By Stuart Thomson
Influence Magazine - Chartered Institute of Public Relations - June 6, 2017
When faced with a crisis, organisations will often reach for the apparent solution of an inquiry to look at the problem. But too often the reality of what conducting a proper inquiry means is not considered. In my experience, there can be some significant potential pitfalls that should be considered from the outset.
Get More Out of Your Social Media Influencer Relationships
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 6, 2017
Too often we think about social media influencers as celebrities who will make the register sing. But what if we took a different approach? Here's how.
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