Hi! Read your Daily PR Brief! - June 7th, 2017
Hi! Here are some of today's best clips:
7 essentials for PR pros (PR Daily - June 7, 2017)
How to Care for Your Key Customer: The Journalist (AirPR - June 7, 2017)
Why AVE is toxic to PR (PR Daily - June 7, 2017)
Edelman: Thought Leadership Content Is A 'Double Edged Sword' (The Holmes Report - June 7, 2017)
Cut these fluff phrases from your content (PR Daily - June 7, 2017)
50 Game-Changers of PR (PR News - June 6, 2017)
The 5-Step Process That Will Transform Your PR Recruiting Efforts (Meltwater Blog - June 6, 2017)
How PR enhances power of the Tech Press (Ishmael's Corner - The Hoffman Agency - June 7, 2017)
Vivendi Acquires 60% Stake in Havas for $2.5 Billion (Variety - June 6, 2017)
How to provide excellent customer service on social media (PR Daily - June 6, 2017) [Infographic]
Why Are Brand-Side PR Pros Less Networked Than Their Agency Peers? (Business 2 Community - June 7, 2017)
Summary Section:
7 essentials for PR pros
By Michelle Garrett
PR Daily - June 7, 2017
From The AP Stylebook to music that soothes or motivates, one communicator shares necessities to help you get through the day and conquer your most daunting tasks.
How to Care for Your Key Customer: The Journalist | AirPR Blog
By Kelly Byrd
AirPR - June 7, 2017
In public relations, the customer is the journalist. Better serve them via your media outreach strategy with these tips from serial journalists.
Why AVE is toxic to PR
By Katie Delahaye Paine
PR Daily - June 7, 2017
It’s high time for public relations practitioners to put the kibosh on the ad value equivalency metric, the author vehemently asserts.
Edelman: Thought Leadership Content Is A 'Double Edged Sword'
By Jade Eckardt
The Holmes Report - June 7, 2017
New study finds that thought leadership can significantly hurt B2B business if it is not crafted and executed carefully.
Cut these fluff phrases from your content
By Laura Hale Brockway
PR Daily - June 7, 2017
Excess wording can clutter your content and weaken your message. Try eliminating these unnecessary phrases from your writing.
50 Game-Changers of PR
By Steve Goldstein
PR News - June 6, 2017
PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. Here is our list of 50 Game-Changers of PR, culled from our community's submissions.
The 5-Step Process That Will Transform Your PR Recruiting Efforts
By Erika Heald
Meltwater Blog - June 6, 2017
The PR recruiting process can be as onerous for the employer as it is for potential candidates. Here's how to make the entire process easier for all involved.
How PR enhances power of the Tech Press
By David Frost, CEO, PR Deadlines
Ishmael's Corner - The Hoffman Agency - June 7, 2017
In contrast, today’s media receive an avalanche of material, good, bad and indifferent. PR acts as a filter between client and media, and the best agencies invest expertise and effort in ensuring that writers receive information they actually find useful.
Vivendi Acquires 60% Stake in Havas for $2.5 Billion
By Elsa Keslassy
Variety - June 6, 2017
Vivendi, the parent company of Universal Music Group and Canal Plus Group, has acquired a 60% stake in Havas, a leading advertising and communication group, from Bolloré Group for an estimated 2.3 billion euros ($2.5 billion).
How to provide excellent customer service on social media [Infographic]
By Kevin Allen
PR Daily - June 6, 2017
Boost engagement and loyalty, while sidestepping PR problems and online firestorms. This infographic can help you power your digital efforts with consumers.
Why Are Brand-Side PR Pros Less Networked Than Their Agency Peers?
By Arik Hanson
Business 2 Community - June 7, 2017
74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). A full 78 of the 105 nominees. I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too.
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